MKT2011: Critically evaluate the theories and frameworks of Integrated Marketing Communications: Sales Management and Marketing Channels Report, NU, UK

University Newcastle University (NU)
Subject MKT2011: Sales Management and Marketing Channels

Learning Outcomes

  • Critically evaluate the theories and frameworks of Integrated Marketing Communications.
  • Explain the relationships between messages, tools, and media and how they can be approached from an Integrated Marketing Communications perspective.
  • Accurately, clearly, and appropriately communicate, argue and counter-argue information, attitude, and ideas.

Task

  • Building “brand trust” using intangible benefits of communication
  • Consumer behavior shifts during the pandemic and changes that have been retained
  • Engaging with audiences on their terms, preferences, and communication needs to facilitate the consumer journey.
  • Aligning all brand functions, and parties’ interests to enable IMC within media planning.

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