- A description of the structure of each organ in the digestive system including mechanical: Structure of the Human digestive system and nutrition Report, UK
- Analyse the differing resource requirements of the three profiled businesses in different sectors: Resource Management Report, UU, UK
- MS4S09: You must use R to perform your statistical analyses and a formal report summarising your output: machine learning Report, UK
- Critically evaluate two external analysis models and choose one based on its merits and fit to USL’s business: Global Business Strategy Report, UOK, UK
- EGA366 Your task for this coursework is to code this process and simulate the robot using the Matlab scripts taught: Coursework-CW2, MATLAB Report, SU, UK
- BMG862 CRN’s Conduct an environmental audit of the company and assess the company’s readiness: Business strategy Report, UOS, UK
- BMG862 CRN’s: Develop a new marketing strategy and detailed marketing plan which must consider the earlier environmental: Business strategy Report, UOS, UK
- Conduct an environmental audit of the company’s UK market sector and assess its overall competitiveness in the market): Business strategy Report, HWU, UK
- Explore how IT infrastructure meets the needs of organizations and their stakeholders: ITs Report, UO, UK
- BUSN9410 provide an assessment of (a) the people management problem(s); (b) the effect the people management problem: Strategic People Management Report, UOK, UK
- 100150 Before the Mechanical and Electrical Engineering Services can be selected, sized to meet building loads: Building services and sustainability Report, UOS, UK
- SG7003 prepare an essay that covers what you have learnt from your research and analysis while investigating: Business Simulation with Professional Development Report, UEL, UK
- MAR039-6 For one business from the live projects list create a digital marketing plan to help the company improve their online presence: Marketing and the Digital Future Report, UOB, UK
- MAR039-6 Demonstrate the following knowledge and understanding: Demonstrate a thorough understanding of the theoretical underpinnings: Marketing and the Digital Future Report, UOB, UK
- ACCM4300: You are required to prepare a business letter to answer key accounting issues in regard to an acquisition analysis: Financial Reporting Report, KBS, UK
- Apply the knowledge of assessment, planning, implementing, and evaluating nursing interventions required for individuals: Complex Care Needs Report, QUB, UK
- MOD003345: Your Manager asked you to create a report for the Board of Directors at your selected organization. This report must critically: Operational and Project Management Report, ARU, UK
- Efficiency is one of the top order priorities in the engineering and manufacturing sector. Efficient and innovative: Engineering Project Report, UoM, UK
- TLH339: A critical understanding of the main theories and principles surrounding the management of service quality: Service Quality Report, US, UK
- Critically analyze the concept of well-being at work in the context of work, the workplace, and the changing working environment: Strategic Employment Relations Report, UoM, UK
(MK7040-R: Task- Students are required to produce a report (LO8/LO7) on the following case: Marketing in a Digital Age and Corporate Social Responsibility Report, UOL, UK
| University | University of Leicester (UoL) |
| Subject | Marketing in the Digital Age and Corporate Social Responsibility |
Task
Students are required to produce a report (LO8/LO7) on the following case:
The role Cambridge Analytica played in the latest American presidential election and Brexit referendum in the UK.
Political marketing and the use of digital media in political campaigns is not new; however, the way Cambridge Analytica used Facebook users’ data to target users with influential content that could lead to favorable results to the promoted parties was labeled unethical and illegal. Were developed key
5 players from SCL Group, the Republican Party establishment, and Christopher Wylie the later whistleblower.
Micro-targeting methods were used as the company managed to acquire its dataset from social media platforms. CA rise to prominence for high profile and right-wing causes is explained as a consequence of successful test runs in the 2014 US mid-term elections. The impact of Cambridge Analytica is described in terms of the two most controversial campaigns linked to the company with the BREXIT referendum and the 2016 US Presidential Election, as well as the other company activities. Finally,
the company’s downfall is followed chronologically through several damning newspaper articles,
culminating in the public hearing of Facebook CEO Mark Zuckerberg in early April 2018.
You are requested to watch the video, provided in the material of this week (Facebook’s role in Brexit — and the threat to democracy | Carole Cadwalladr), research the case of Cambridge Analytica and write a report that reflects on and answers the following questions.
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