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MAN00019H: Analyze and evaluate the findings of their research based on the primary and secondary data collected and in the light of the appropriate: Business Consultancy Project Report, UOY, UK
|University of York (UOY)
|MAN00019H: Business Consultancy Project
On successful completion of this module students will be able to:
- Analyze and evaluate the findings of their research based on the primary and/or secondary data collected and in the light of the appropriate theoretical background and the constraints introduced by practical and real-life business issues.
- Demonstrate good judgment in the planning, selection, prioritization, and collection of evidence to investigate the chosen issue or topic via primary and/or secondary data
- Communicate effectively the business project conclusions and recommendations including presentation of quantitative/qualitative data in the appropriate format and a well-structured professional report
- Demonstrate personal accountability and integrity in their work, leading to achieving the status of a trusted business advisor
- Demonstrate the development of independent and self-managed learning.
You will submit a portfolio comprising a:
- Business Consultancy Report; an 8,000-word report including a management summary, rationale of the research undertaken for your consultancy report, literature review, methodology, findings and solutions, analysis, conclusions, and recommendations (70% of the total marks)
- Poster and Presentation; a poster that presents the problem, the methodology in addressing it, the findings, and a short discussion of them, as well as a presentation video providing a concise verbal presentation of the poster (10% of the total marks)
- Reflective Statement; a 1,500-word reflection discussing the challenges you faced during the business consultancy project, how you dealt with them and in what ways the learning journey benefited your development as professionals and individuals. (10% of the total marks).
- Submission of Evidence of the Collected Data; You need to submit the evidence of the data collected in your portfolio e.g. secondary data, interview notes, data, analysis spreadsheets, screenshots, and links. (10% of the total marks).
Note that all elements of the portfolio should be submitted as a single document file via Turnitin.
The expectation is that students will undertake the consultancy project in areas of interest to them that is in context to their chosen program and that develops knowledge and skills that support employment. Examples of possible areas of consultancy projects include:
- Evaluation of an opportunity to enter a new market e.g., is it feasible for a low-cost airline to enter the market in Brazil?
- Evaluation of a specific firm’s strategy and performance e.g., how is Ford responding to the advent of electric vehicles, driverless technology, and ride-sharing?
- Creating a new fashion brand in the competitive environment we operate in.
- Analysis of the impact of technology change on a company, industry, or sector e.g., how will new production methods will help improve product or service quality and how will this affect competitiveness?
- Analysis of trends to create potential strategic scenarios for a firm or industry e.g., what are the future scenarios for law firms in the light of the adoption of Artificial Intelligence?
- Analysis of competition in a specific market or industry e.g. global competition in the rapidly growing e-bike /e-scooter industry
- The impact of Brexit on a specific sector
- Identifying solutions to a specific business problem e.g., with a small or medium-sized business e.g., what needs to be done to grow the business to the next level
- Analysis of disruption in the industry and the implications for a specific incumbent e.g., how should a black cab driver respond to Uber and other ride-sharing platforms?
- Analysis of the effect of government intervention in a particular industry e.g., the current trade dispute over subsidies to Boeing and Airbus
- Response from Banks and Financial Institutions to the changing customer interaction and business landscape in the post-pandemic era.
Recording Your Presentation
You have several options for recording your video e.g.:
- PowerPoint allows you to record a voice-over for the poster including a video of the presenter. This is quick and easy. Save the file in Google Drive and share the link with the marker in the Assessment Form.
- Record using MS Teams – here you set up a meeting and then record the meeting, sharing your slides on-screen. Share the link in the Assessment Form.
- Other screen recording software can be used. Ideally, you will create an MP4 video file that is uploaded to a YouTube account, and you then hand in the link to the video in the Assessment File. It is your responsibility to ensure that you hand in a suitable link to a location where the recording file can be viewed.
Business Report Structure
Your report should:
- Use numbered headings and sub-headings
- Use short, concise paragraphs and bullet points
- Use diagrams, tables, and graphs
- Tell a compelling story that leads to conclusions and recommendations.
- Use appendices for additional material. All appendices should be referenced in the main text.
The report should use the following structure:
- Assessment Form – see Appendix A. This should include a link to your recorded presentation
- Cover page
- Management Summary
- Table of Contents
- Background to the Project
- Approach (Methodology) – linked to the Workplan in the Appendices and to the evidence of data collection
- Literature Review
- Analysis and Synthesis
- Conclusions and Recommendations
- Poster – a poster in a single page that tells the story of your analysis, synthesis and conclusions or recommendations
- Reflective Statement
- Evidence of the Collected Data
- Additional Material
Assessment Marking Scheme
The assignment is marked out of 100. The following table shows the mark allocation and the approach required for each section. In the next section, you will find the general Level 7 marking scheme.
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