Unit 45: E-Commerce & Strategy assignment sample-BTEC-HND-Level 4 & 5

Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business

Electronic Commerce is anytime when data, products, or services are traded through the internet. These transactions can cover a wide diversity of business types to include: consumer-based retail sites (e.g. Amazon), sites that provide facilities such as auctions (e.g. eBay), and business exchanges between different organizations. E-Commerce allows consumers to electronically exchange goods and services 24/7 with no barriers in terms of time or geography.

Within this unit, students will gain an understanding of how and why businesses and organizations develop E-Commerce strategies: to remain competitive in the global market. Students will have a chance to make their own E-Commerce sites. They will need things like design and strategy.

Students will examine the impact that E-Commerce has on society and the global market for consumers, buyers, and sellers in terms of the benefits and drawbacks of online purchasing. Through investigation, students will also research the technologies involved in setting up a secure E-Commerce site in preparation for their own ECommerce strategy.

There is an expectation that students will devise a strategy based on an element of ECommerce such as designing a shopping cart, an ordering system, a payment system, or an online marketing system, for example. We should put this design into action and see if it is successful or not.

Standards and levels of support, marketing, CRM, promotion, and supply chain management will all be explored within the context of developing the implementation strategy.

On successful completion of this unit, a student will have gained both a technical and practical insight into E-Commerce strategy, design, and development. As a result, they will develop skills such as communication literacy, critical thinking, analysis, reasoning, and interpretation, which are crucial for gaining employment and developing academic competence.

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E-commerce has been a steadily growing industry for the past decade. With the rise of online shopping, many companies have had to adapt to this new way of doing business. This article is about ways e-commerce businesses can stay afloat in today’s competitive market.

Learning Outcomes

By the end of this unit students will be able to:

Examine the strategies employed and the impact of E-Commerce on business organizations

E-commerce is a new way to advertise. You can show things and talk about them on the internet. E-commerce also helps suppliers who need customers. They can sell things to people without having to go to the person. That is good because they won’t have to spend money on travel.

Additionally, many firms have seen key staff members move from operations management into marketing positions. This is because Ecommerce is dependent on a rigorous understanding of product designs for visualization purposes in an interactive medium.

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Analyze the hardware, software, web-based, and database technologies involved in setting up a secure E-Commerce site

The hardware and software that you use to make a secure website will depend on your needs. You can convert any website into an online store, but the exact steps depend on your web developer.

To begin with, you will need a PCI-compliant server. These servers only host files that have been optimized for web browsers. Your web developer may also make changes to it if they know something about your system or your preferences.

Design an E-Commerce strategy based on a given end-user requirement or specification

Different changes require different types of design techniques. A traditional approach to designing an E-Commerce strategy is to understand what the customers need and what your competition is doing. It also involves assessing your current business practices and formulating objectives for improvement.

The five-step process is done by asking people what they want, then doing research on it. The company also checks things like how much time the person takes to buy something and if the product has a good selection.

For example, it may look at inventory turnover rate to external data sources like marketing effectiveness. Another process is to take a look at the current marketplace and create a completely new product that competes with current offerings.

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Implement an E-Commerce strategy based on a given end-user requirement or specification

The e-commerce strategy is to give the customer a fast and easy way to buy things. This is done by having warehouses across the country. So if you buy something, it will be delivered to you the next day.

That way, if one warehouse runs out of stock or goes down, there is another close by. When you look at their rates, you will see which supplier is the best and fastest for your area.

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