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Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand: Brand Communications and Reputation Management Dissertation, RSM, UK
| University | Rotterdam School of Management (RSM) |
| Subject | Brand Communications and Reputation Management |
- Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand communication programs by judging the effectiveness and outcome of their applications in both analog and digital media.
- Analyze and critically evaluate strategies for managing reputation and demonstrate how the success of PR activities might be assessed individually and in the context of an overall marketing strategy.
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