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Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand: Brand Communications and Reputation Management Dissertation, RSM, UK

Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand communication programs by judging the effectiveness and outcome of their application

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Questions University: Rotterdam School of Management (RSM)

Demonstrate a comprehensive understanding of the function of marketing communications tools in integrated brand: Brand Communications and Reputation Management Dissertation, RSM, UK