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A discussion of at least two of the organisation’s business goals and why it is important: CIPD level 3 Assignment, UK
| University | Chartered Institute of Personnel and Development (CIPD) |
| Subject | CIPD level 3 Assignment |
Q2: A discussion of at least two of the organisation’s business goals and why it is important for organisations to plan for how they will achieve these.
- Identification of the products and services that the organisation offers;
- The market within which it operates and
- The customers it serves;
- Customer needs analysis;
- Difference between features and benefits;
- Types of business/market, for example,
–Agency, direct, wholesale, online;
- Market segmentation.
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