- OTHM Level 5 Unit H/650/1142 Professional Supervision Assignment: Health & Social Care Case for Managing Supervision and Performance
- ATHE Level 4 Unit 15 Software Testing Frameworks Assignment: TDD and BDD Strategy for Medical Data Validation Script in Python
- ATHE Level 4 Unit 12 Web Design and Programming Assignment: CTO Birdwatching App Development for Urban Wildlife Insights
- ATHE Level 4 Unit 21 Synoptic Computing Project Assignment: Smart Parking App Design for Urban Mobility Solution
- ATHE Level 4 Unit 1 IT Systems Development Assignment: The World of Art Case Study for Global Online Sales Expansion
- CYP6032 Leading Multi-Agency Health & Social Care Assignment: Vulnerable Groups Literature Review and Reflective Evaluation
- Unit 21 – L/618/8101 Geotechnical Design Assignment 1: Scunthorpe Station Overpass & Bridge Infrastructure Proposal
- Y/616/7445 Unit 039 Diabetes Awareness Assignment: Understanding, Managing and Supporting Individuals with Diabetes
- DHCS 12 (M/650/5189) Understand Mental Ill Health Assignment: Explore DSM/ICD Disorders, Discrimination & Capacity
- Unit 8 Social Media Strategy Assignment 2: Planning, Execution & Evaluation for Organisational Growth
- CIPD Level 7CO01 Strategic People Management Assignment: Demographic Trends, Legal Reforms, Innovation & Resilience in the Workplace
- Financial Accounting Assignment: Lee’s Sole Trader Transactions & Cash Flow Analysis
- L/508/4603 NCFE Level 3 Sport and Exercise Massage Assignment 3: Consultation & Technique Review for Two Contrasting Athletes
- F/650/1141 Unit 4 Team Management and Recruitment Assignment: Health & Social Care Case Study for Effective Leadership and PDPA-Compliant Hiring
- R/650/1138 OTHM Level 5 Assignment: Working in Partnership in Health and Social Care
- NVQ Level 3 Health and Safety Risk Management Assignment: Practical Assessment and Workplace Application
- MBA7068 Strategic Portfolio Assignment 1: Global Business Trends and Managerial Skill Development
- Mechanical Services Innovation: Hotel Rotation Case Study for Energy-Efficient Heat Pump Integration
- K/618/4170 ATHE Level 3 Unit 4 Assignment: Working in Health and Social Care
- T/618/4169 ATHE Level 3 Unit 3 Assignment: Human Growth and Development in Health and Social Care
Premiumisation remains to be a key market trend in the chocolate confectionary industry: Marketing Assignment, UK
| University | University of Winchester (UOW) |
| Subject | Marketing |
MARKETING ASSIGNMENT
Premiumisation remains to be a key market trend in the chocolate confectionary industry (ibid). The incorporation of additional flavourings, use of natural sweeteners or focus on cocoa content and origin can help achieve the premium perception (Hopping, 2018; Winthur, 2018).
These trends are also useful tools for working towards the PHE’s 20% sugar reduction target to be reached by 2020, in order to avoid measures such as promotion bans or an extension of the sugar tax currently restricted to carbonated drinks (Winthur, 2018).
Some of the sub-markets in the chocolate industry are as follows:
- Chocolate confectionary
- Chocolate assortments
- Seasonal chocolate
- Chocolate biscuits
- (Store cupboard) Chocolate cakes and cake bars
- Cocoa powder
- Chocolate drinks
- Chocolate chilled desserts
- Chocolate ice-cream
- Chocolate spread
- Cereal bars
Some chocolate manufacturers also provide services in the form of factory tours/ attractions or have their stores/ e-commerce sites.
Do You Need Assignment of This Question
Students Assignment Help UK is the perfect place to get assignment help. We have a team of assignment experts who are knowledgeable in a wide range of subjects, and they can provide you with high-quality assignment help. With our assignment help, you will be able to get your assignments done quickly and efficiently. You can also ask us “do my assignment for me” and we will do it for you.
Answer
