- Qualifi Level 4 T/505/9498 Academic Study Skills Assignment: A Reflective and Evidence-Based Approach
- BTEC Level 3 Unit 3 Business in Social Media Assignment: Strategies to Engage Customers & Promote Products
- Understanding Criminology E-Portfolio Assignment: Annotated Bibliography & Employment Reflection
- 7IR007 Research Proposal and Annotated Bibliography Assignments
- COM4015 Pet Shop Relational Database Design & Implementation Assignment Report – Inventory, Sales & Events System
- PMP(Project Management Plan) Assignment: Managing Fitzwilliam Park Project with Scope, Cost & Schedule Insights
- GA31 Research Methodology and Quantitative Methods Assignment: A Research Plan on Corporate Social Responsibility
- Understanding Dementia Care Assignment Questions: Causes, Diagnosis, Treatment & Family Support
- D/618/7406 Unit 5: Challenges of IT Security in Modern Organizations – Risks, Solutions & Best Practices
- HSC Level 2/3 Unit 012 Assignment: Care Worker Responsibilities and Ways of Working
- CIPD Level 5HR03 Assignment: Understanding Reward Approaches and Their Impact on Performance and Contribution
- CIPD level 5HR02 Assignment: Talent Management and Workforce Planning Unit Guide
- Level 3 D/615/3823 Assignment: Regulation, Protection, and Collaborative Practice in Health and Social Care
- PGM216D Assignment: Bicycle Store Sales Management Application
- MATH6033 Assignment: Epidemiological Investigation of Cardiovascular Health and Tea Consumption Risks
- EH6147 Assingment: Stakeholder Analysis for Quality Improvement in Hand Hygiene Compliance
- Assignment: Investigation of Solution Concentration Through Standard Preparation, Titration, and Colorimetry Techniques
- MATH6033 Assignment: Cardiovascular Risk and Tea Drinking: Epidemiological Analyses
- CIPD level 3 3CO03 Assignment: Core behaviours for people professionals
- DAC4B1: Personal development in adult care settings
Premiumisation remains to be a key market trend in the chocolate confectionary industry: Marketing Assignment, UK
| University | University of Winchester (UOW) |
| Subject | Marketing |
MARKETING ASSIGNMENT
Premiumisation remains to be a key market trend in the chocolate confectionary industry (ibid). The incorporation of additional flavourings, use of natural sweeteners or focus on cocoa content and origin can help achieve the premium perception (Hopping, 2018; Winthur, 2018).
These trends are also useful tools for working towards the PHE’s 20% sugar reduction target to be reached by 2020, in order to avoid measures such as promotion bans or an extension of the sugar tax currently restricted to carbonated drinks (Winthur, 2018).
Some of the sub-markets in the chocolate industry are as follows:
- Chocolate confectionary
- Chocolate assortments
- Seasonal chocolate
- Chocolate biscuits
- (Store cupboard) Chocolate cakes and cake bars
- Cocoa powder
- Chocolate drinks
- Chocolate chilled desserts
- Chocolate ice-cream
- Chocolate spread
- Cereal bars
Some chocolate manufacturers also provide services in the form of factory tours/ attractions or have their stores/ e-commerce sites.
Do You Need Assignment of This Question
Students Assignment Help UK is the perfect place to get assignment help. We have a team of assignment experts who are knowledgeable in a wide range of subjects, and they can provide you with high-quality assignment help. With our assignment help, you will be able to get your assignments done quickly and efficiently. You can also ask us “do my assignment for me” and we will do it for you.
Answer
