Cafe Bella is an Italian coffee bar chain specializing in organic high-quality coffees and Italian pastries: Human Resource Management Assignment, DMU, UK

University De Montfort University
Subject Human Resource Management and Organisation

Cafe Bella is an Italian coffee bar chain specializing in organic high-quality coffees and Italian pastries. Cafe Bella is a huge hit in Italy and is looking to break into the Asian market and open its first stores in Shanghai and Beijing.

The new stores will operate in a very similar way to operations in Italy (HQ), with the same product line in order to retain their pat y, A General Manager (PCN) has been identified and is available to be flown over to China in the first instance from Italy, but the company requires more advice on staffing policy and whether to hire local staff for management positions.

The company has approached you, as an experienced HR consultant, to advise them about key HRM considerations for establishing their business in China. Your report should address the following key question and make clear your reasons for recommendations:

1. What are the main challenges that Cafe Bella will encounter setting up in China?
Answers will debate

  • The key cultural differences between Italy and China and how this may impact HRM and managerial practice.
  • The most effective IHRM staffing strategy to adopt
  • The difficulties expatriates (PCNIs & TCN1s) specifically may face adapting in China and ideas to overcome these.

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