A discussion of at least two of the organisation’s business goals and why it is important: CIPD level 3 Assignment, UK

University Chartered Institute of Personnel and Development (CIPD)
Subject CIPD level 3 Assignment

Q2: A discussion of at least two of the organisation’s business goals and why it is important for organisations to plan for how they will achieve these.

  • Identification of the products and services that the organisation offers;
  • The market within which it operates and
  • The customers it serves;
  • Customer needs analysis;
  • Difference between features and benefits;
  • Types of business/market, for example,

Agency, direct, wholesale, online;

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