You Will Investigate A Company From The Choices: Strategic Management Assignment, UOB, UK

University University of Birmingham (UoB)
Subject Strategic Management

Course work companies

You will investigate a company from the choices below. You are expected to agree & confirm your company with your seminar tutor by the 2nd week of teaching (Week Commencing 15.2.2021)

The list of companies is:

Tesco, British Airways (BA), McDonald’s, Philips Electronics, Daimler Benz, Toyota, Marks & Spencer, British Telecom (BT), Rio Tinto.

It may be possible & or necessary, for some of these companies, to choose one part of the company (eg. a business unit, brand, or location/geography). This type of “scoping” will be covered & discussed in lectures & seminars.

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