Vivo Communication Technology Co. Ltd. styled Vivo in its logo, is a Chinese multinational technology company headquartered: Sales Management Assignment, CMU, UK

University Cardiff Metropolitan University (CMU)
Subject Sales Management

Learning Outcomes

  • You have been given a task to prepare an analytical report in which you are required to carry out a SWOT analysis of the organization’s Sales Planning and Methods of Selling and Sales Reporting.
  • Give a detailed overview of the Consumer Buying Behavior Process and Business Buying Behavior Process which affect the Sales Cycle of your organization and give recommendations for improving the business process while building customer relations and increasing customer loyalty.
  • Reflect on the importance of designing and organizing the right Sales Structure. Critically analyze the sales structures of your organization.
  • Appraise the importance of Selling through others in your organization. Critically evaluate the use of different Sales Channels that are employed by your organization.


Vivo Communication Technology Co. Ltd. styled Vivo in its logo, is a Chinese multinational technology company headquartered in Dongguan, Guangdong that designs and develops smartphones, smartphone accessories, software, and online services. The company develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based operating system, Funtouch OS in Global, and Origin OS in Mainland China and India. Vivo is an independent company that develops its own products. It has 10,000 employees, with research and development centers in Shenzhen, Guangdong, and Nanjing, Jiangsu.

You are hired bya leading IT Company in Pakistan. Your Line manager has given you a case study on Vivo in order to analyze it and draw parallels with your organization in order to suggest ways to improve the business process of your organization.

  • Analyse the Attributes and skills of successful selling techniques in a Sales proposal for effectively building and managing customer relationshipsapplied by Vivoand compare them with your organization.
  • Evaluate how effective Portfolio Management has ensured increased profitability and a competitive edge for Vivo. Suggest an effective portfolio management program for your organizationthat supports sales growth and profitability to maximize revenue for an organization and also strengthens the sales pipeline and account management.

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