Unit 610 Innovation, Creativity and Entrepreneurship Assignment Brief

Unit Level	City & Guilds Level 6 Award/Certificate/Diploma in Leadership and Management
Unit Number	610
Unit Title	Innovation, Creativity and Entrepreneurship
Unit Level:	6
Guided Learning Hours (GLH):	12
Credits:	5
Unit Aim:	This unit will enable the learner to explore emerging trends in the digital economy and the application of creativity and innovation to generate ideas for feasible entrepreneurial business opportunities.
Assessment Method:	Assignment
Relationship to Apprenticeship Standard:	Signposting is provided to the KSBS within the Level 6 Chartered Manager Apprenticeship ST0272/AP03: K4.2, K4.3, K4.5, K5.1

Aim

In relation to your current managerial role and duties you will demonstrate understanding of emerging trends in the digital economy and apply creativity and innovation to generate ideas for feasible entrepreneurial business opportunities. This will be in the context of your organisation, or one with which you are familiar.

All Assessment Criteria and Assessment Requirements must be met and utilised to structure your assignment, supported by work-product evidence. (Refer to the Units or Results Sheets for Assessment Requirements (Sufficiency)).

It is recommended that before you start this assignment you discuss with your tutor how you intend to put your learning into practice as evidence of skills applied in real-work situations is required.

Suggested word counts and timings are provided. Where assessment methods are combined the word counts and timings should be adjusted proportionately:

Written Assignments: word count 1250,plus relevant Appendices/Annexes. At Level 6 there is an expectation that you write concisely.

Presentations: must be recorded, 15 minutes, and accompanied by slides and speaker notes.

Professional Discussions: must be recorded, 15 minutes, and accompanied by a summary of timestamps of where criteria are met.

Assignment Task and Assessment Criteria

Assignment Task

Assessment Criteria

The learner can:

Learning Outcome 1

The learner will be able to develop creative and innovative thinking skills and practices to optimise future business opportunities.

You must analyse your entrepreneurial skills, identifying strengths and weaknesses to optimise future business opportunities. (AC1.1)

Then explore at least two trends emerging in the digital economy to support entrepreneurial practices. (AC1.2)

Finally apply creativity and innovation to help identify ideas that can become actual business opportunities using one creativity tool and one innovation framework model. (AC1.3)

AC1.1

Analyse own entrepreneurial skills to optimise future business opportunities

AC1.2

Explore emerging trends in the digital economy and their application to entrepreneurship

AC1.3

Apply creativity and innovation to form ideas into business opportunities.

Learning Outcome 2

The learner will be able to create ideas for an entrepreneurial business initiative considering its feasibility.

Based on your research in learning outcome 1, you must develop at least two possible ideas for an entrepreneurial business initiative. (AC2.1)

Evaluate the feasibility of one of your ideas considering the following: