- Describe the different forms that energy can take: radiography Assignment, UOL, UK
- Explain the difference between velocity and acceleration. You must include suitable drawings: radiography Assignment, UOL, UK
- CP70042E: Write an essay to explore the network attacks and new access control challenges: Network and System Security (Level 7) Assignment, UWL, UK
- Critically analyse one competitor website / blog and use of content and social media: Digital marketing Assignment, UOS, UK
- 5ENT2044: A group-based but individually submitted project incorporating a survey based on the Level 5 field course: civil engineering Assignment, UK
- Analyse how statutory frameworks underpin service provision: Level 4 in Lead practitioner in Adult Care Assignment, UK
- “Expansionary fiscal policies stimulate private consumption and investments”: explain and discuss: Macroeconomics Assignment, UNIS, UK
- Prepare a project time plan to develop the software program: Engineering unit 35 Assignment, UK
- ‘Fostering employee wellbeing is good for people and the organization’. CIPD (2022) Drawing upon published research: CIPD Level 7 Assignment, UK
- Officers are concerned the reptiles could have been a source of contamination of the food: Food control and hygiene management Assignment, UOEL, UK
- Develop a SWOT analysis of the current situation at AlphaCo: Operations and Information Management Assignment, UOS, Uk
- Your company produces radio transmitters and part of that circuit multiplies a high frequency sinusoidal carrier: engineering Assignment, TUOS, Uk
- The diagram shows a DC resistor network. The network is supplied by a 12 V battery: Unit 57 – Electrical and Electronic Principles Assignment, UK
- An engineer has completed two tests on two conductors: Unit 57 – Electrical and Electronic Principles Assignment, UK
- DAT7303: In portfolio 3, students must complete 4 tasks related to analysing a dataset using CRISP- DM methodology: Data Mining Course Work,
- Sea Dolphin Ltd entered into a contract with Marine Adventure Shipping Ltd for the carriage of 5 tonnes of frozen fish: International Commercial Law Assignment, CUL, Uk
- 1.1 Explain what is meant by: personal wellbeing, self-care, resilience: Health and Social care Assignment, UOG, UK
- Explain the purpose and principles of independent advocacy: Health and Social care Assignment, UOG, UK
- Demonstrate a range of effective communication styles, methods and skills: Health and Social care Assignment, UOG, UK
- Describe the range of communication styles, methods, and skills available: Health and Social care Assignment, UOG, UK
The global fast-food restaurant industry has experienced strong growth in recent years in response to changes: Understanding Customer Satisfaction Assignment, UOS, UK
University | University of Strathclyde (UOS) |
Subject | Understanding Customer Satisfaction |
The global fast-food restaurant industry has experienced strong growth in recent years in response to changes in consumer tastes and challenging global economic conditions. According to IBISWorld (2015), in the period since the global financial crisis and the worldwide decrease in individuals’ income, there has been a decline in spending on luxuries such as eating out which has increased consumer preferences for lower-priced and more convenient food options.
Globally, the fast food market has shown modest growth since 2011 reaching a total value of $2, 849,950.5 in 2015 (Marketline, 2016). In terms of global segmentation of the food service industry, full-service restaurants represent 40 percent of the market value, quick service restaurants (QSRs) and fast food are the second largest segment of the market with 22 percent of the market value, while pubs, clubs, and bars have 11 percent of the market value and 9 percent relates to the accommodation sector.
Do You Need Assignment of This Question
The food service industry in the UK grew by an annual compounded rate of 2.3 percent over the period 2012-2016 and by 2.6 percent in 2016 to reach a total value of $95.5 billion (Marketline, 2017). The food service industry in the UK is structurally different in relation to the most important sectors with pubs, clubs, and bars representing 35.7 percent of total market value, followed by the QSR and fast food sector with 26.1 percent and full-service restaurants with only 15.5 percent.
This is a significant cultural difference in preferences for food service encounters and differs markedly in comparison to other European and Western contexts, and relates to the popularity of eating out in pubs as evidenced in the growth of chains such as Wetherspoons and the higher-quality gastro-pub market.
When it comes specifically to the fast food industry in the UK, the sector overall has seen major developments over the years such as the introduction of the drive-through restaurant format in the 1980s (Duffill and Martin, 1993) and the current expansion of home delivery services. It is clear that the global fast food industry and the UK fast food market in particular have grown consistently in the recent past and generated significant annual revenue.
This makes for a promising operational context for fast food chains to improve their performance and increase profits, especially in the UK. This study, therefore, investigates the impact of service quality on customer satisfaction in the UK fast-food restaurant industry for the purposes of developing an understanding that might help drive such continued growth.
Are You Looking for Answer of This Assignment or Essay
Looking for reliable and high-quality essay writing services in the UK? Look no further than our expert team of writers at Students Assignment Help UK! Our dedicated professionals have years of experience providing top-notch academic assistance to students from all levels of study, including high school, college, and university.