SM703 Digital and Social Media Marketing (K/650/7077) Assignment Brief 2026

University	Qualifi Ltd
Subject	SM703 Digital and Social Media Marketing (K/650/7077)

Unit Number and Title

QUALIFI Level 7 Diploma in Strategic Marketing (610/2615/3)

Unit Number and Title

SM703: Digital and Social Media Marketing

Unit Code

K/650/7077

RQF level

Credits

TQT

200

GLH

100

Aim

This unit aims to develop learners’ a practical introduction to digital and social media technologies (such as Twitter, Facebook, connected devices – the internet of things and affiliate networks) and their application within marketing. The unit examines the key characteristics of digital and social media, identifies the theoretical underpinnings such as issues of trust and customer engagement together with trends and usage patterns to provide a framework through which to understand and evaluate them. In addition, the unit examines the legal and ethical considerations that marketing in a digital world raises.

This unit teaches learners a range of state-of-the art tools and theories of how to use social media effectively to achieve branding and communication goals. Learners will learn the scientific and strategic approach to marketing with hands-on implementation of online marketing and social media strategies.

Learning Outcomes and Assessment Criteria

Learning Outcomes When awarded credit for this unit, a learner will:	Assessment Criteria Assessment of this learning outcome will require a learner to demonstrate that they can:
1. Understand the role of information technology and social media in digital marketing.	1.1 Discuss the integration of digital marketing and offline marketing concepts and applications. 1.2 Analyse the role of digital technologies in digital marketing strategies and tactics within an e-business perspective. 1.3 Develop goals and objectives of digital and social media strategy. 1.4 Evaluate the role of e-commerce in building and maintain relationships, customer retention and customer loyalty.
2. Understand the changing dynamics of an organisation’s environment and its impacts.	2.1 Analyse how the changing dynamics of the internal and external environments influence the future direction of the digital structure of an organisation. 2.2 Analyse the process and factors that include consumers to adopt digital marketing. 2.3 Evaluate the changes in online customer behaviour as a result of the dynamic digital environment. 2.4 Develop an integrated approach to data collection, analysis and extraction of insights across all channels, which enables an understanding and synthesis of information into insights.
3. Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.	3.1 Analyse the role of digital marketing within the extended marketing mix-7 Ps. 3.2 Evaluate different automated and non automated sales and support activities. 3.3 Evaluate various Digital communications tools and platforms that can be used to enhance customer experience. 3.4 Analyse and evaluate E-commerce based business models for revenue generation.
4. Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.	4.1 Analyse a digital marketing strategy for an organisation for building customer relationships with the brand and organisation. 4.2 Analyse a digital strategy with an integrated digital promotion campaign to create a web-based presence. 4.3 Evaluate the resource requirements for a digital marketing strategy, digital channels and digital communications mix. 4.4 Examine the use of proposed key performance indicators to measure the success of the digital strategy and social media campaign.

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Answer

SM703 Digital and Social Media Marketing (K/650/7077) Assignment Brief 2026

SM703 Assignment Brief

Aim

Learning Outcomes and Assessment Criteria