- Unit 2 Marketing Processes and Planning (A/618/5033) Assignment Brief 2026
- TMDIBS204 Managing people in a Multinational Context Assignment Brief 2026
- BMS508 Entrepreneurship Assessment 2 Brief 2026 | New College Durham
- BMS508 Entrepreneurship Assessment 1 Brief 2026 | New College Durham
- BUS6010 Business Transformation Assessment Brief 2026 | Arden University
- Unit 805 Strategic Communication (L/506/9129) Assignment Brief 2026
- Unit 803 Strategic Planning for Cross Border and Global Organisations (L/506/9132) Assignment Brief 2026
- Unit 806 Culture and its Impact on Strategy (J/506/9128) Assignment Brief 2026
- Unit 800 Leadership Qualities and Practice (A/506/9126) Assignment Brief 2026
- EFAW301 Emergency First Aid in the Workplace (R/650/4839) Assignment Brief 2026
- SOCI5006 Popular Culture, Media and Society Assessment 1, 2026
- Resource Management in Health and Social Care (A/618/5503) Assignment Brief 2026
- Health and Safety in Health and Social Care Settings (T/618/5502) Assignment Brief 2026
- Principles of Leadership and Management (M/618/5501) Assignment Brief 2026
- Unit 601 Developing Personal Effectiveness and Impact Assignment Brief 2026
- OTHM Level 3 Diabetes Awareness (D/651/7162) Assignment Brief 2026
- OTHM Level 3 Health Promotion (A/651/7161) Assignment Brief 2026
- Personal and Professional Development in Health and Social Care (F/618/5499) Assignment Brief 2026
- Managing Quality in Health and Social Care Settings (K/618/5657) Assignment Brief 2026
- BAM4052 Finance for International Business Assignment Brief 2026
Qualifi Level 7 Unit 708 Strategic Marketing Assignment Brief 2026
| University | Qualifi Ltd |
| Subject | Unit 708 Strategic Marketing |
Unit 708 Assignment Brief
| Qualification | Qualifi Level 7 Diploma in Strategic Management and Leadership |
| Unit Reference Code | M/506/9074 |
| Unit Name | Strategic Marketing |
| Unit | 708 |
| RQF level | 7 |
Aim
The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations.
Learning Outcomes and Assessment Criteria
| Learning Outcomes | Assessment Criteria |
| 1. Be able to
understand the relationship between the marketing plan and strategic objectives |
1.1 Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan |
| 1.2 Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations | |
| 1.3 Address risk associated with the marketing plan | |
| 2. Be able to produce a strategic marketing plan | 2.1 Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives |
| 2.2 Address mitigation strategies for high risk components of the plan | |
| 2.3 Develop a marketing plan that will achieve strategic objectives for a complex organisation | |
| 3. Be able to promote the marketing plan in support of strategic objectives | 3.1 Discuss how the plan supports strategic objectives |
| 3.2 Develop an approach to gain agreement for the marketing plan that will change organisation actions and methods to achieve strategic objectives | |
| 3.3 Critically evaluate and provide review measures for the agreed plan |
Indicative Content
- Marketing mix and principles of marketing
- Marketing research
- International marketing planning
- Methods and Techniques for collecting Data and Information
- Basic / Traditional Approaches to Strategy
- Marketing methodologies
- Diffusion of Innovation, Product life cycle and experience curve
- Issues of risk within a marketing plan
- Components of a Strategic Marketing Plan
- Brand & Advertising including Global Brands
- Advertising to Children
- The Regulatory Frameworks
- Use Product/Service Branding
- Behaviours and Attitudes
- Behavioural Measures of Loyalty
- Customer Service
- Digital and Global marketing
- Globalization theories and cases in practice.
- Advertising to Children
- The Regulatory Frameworks
Learners will further be introduced to, and encouraged to discuss, some of the management models, concepts and ideas that could be used to help them set departmental, project, team and their own objectives.
Core Text
- Marketing by Paul Baines and Chris Fill, 3rd Edition, Oxford UniversityPress
Suggested Resources
- Hollensen, S. (2013) Global Marketing Harlow, 6th Edn. Pearson Education
- Friedman, Thomas L. (2006) The World is Flat: The Globalized World in the Twenty-First Century, Penguin Group, London/New York 978-0-141-03489-8
- Soros, George (2002) George Soros On Globalization, Perseus, New York 1-903985-24-2
- European Journal of Marketing
- International Journal of Bank Marketing
- International Journal of Pharmaceutical and Healthcare Marketing
- International Marketing Review
- Journal of Business & Industrial Marketing
- Journal of Communication Management
- Journal of Consumer Marketing
- Journal of Fashion Marketing and Management
- Journal of Islamic Marketing
- Journal of Product & Brand Management
- Journal of Research in Interactive Marketing
- Journal of Research in Marketing and Entrepreneurship
- Journal of Services Marketing
- Journal of Social Marketing
- Marketing Intelligence & Planning
- Qualitative Market Research
- Young Consumers
- Marketing Week
Struggling with Unit 708 Strategic Marketing Coursework?
If you are working on the Qualifi Level 7 Unit 708 Strategic Marketing assignment. Many students struggle with applying marketing frameworks, analysing market data, and aligning marketing plans with organisational strategic objectives at Level 7. At Students Assignment Help UK, you can get strategic marketing assignment help written according to UK academic standards. Pay someone for marketing assignment and receive 100% human-written, plagiarism-free and AI-free assignments to help you submit your coursework confidently and on time.
Answer
