- Unit Effective Handling of Information in Health and Social Care Settings (L/618/5294) Assignment Brief 2026
- Person-centred Approaches in Health and Social Care Settings (J/618/5293) Assignment Brief 2026
- Health, Safety and Wellbeing in Health and Social Care Settings (F/618/5292) Assignment Brief 2026
- OTHM Level 3 Effective Communication in Health and Social Care Practice (F/618/5289) Assignment Brief 2026
- Personal and Professional Development in Health and Social Care (T/618/5287) Assignment Brief 2026
- OTHM Level 3 Unit Responsibilities of a Health and Social Care Worker (H/618/5284) Assignment Brief 2026
- COM651 Managing Networks and Systems Assignment 1 Brief 2026 | Wrexham University
- NS60247X Driving Innovation Through Evidence Assessment Brief 2026 | UWL
- BS3317 International Trade Assignment Questions 2026 | Aston University
- Unit 34 Investment Opportunities and Financial Planning Assignment Brief 2026
- MN52080 Econometrics and Data Analysis for Accounting and Finance Assessment Brief 2026 | UOB
- Unit 35 Insurance Principles and Policies Assessment Brief 2026 | BTEC
- Unit 30 Legal Principles and Professional Ethics in Financial Services Assessment Brief 2026
- BTEC Level 3 Unit 23 The English Legal System Assessment Brief 2026
- Unit 25 Aspects of Civil Liability Affecting Business Assessment Brief 2026
- Unit 20 Investigating Corporate Social Responsibility Assessment Brief 2026
- SG3092 Border Criminology: Critical and Comparative Perspectives Assessment Brief 2026
- 0LEC30BS Business and Society Assignment Brief 2026 | King’s College London
- BTEC Level 3 Unit 4 Applied Commercial and Quality Principles in Engineering Assignment Brief 2026
- BTEC Level 3 Unit 16 Visual Merchandising Assessment Brief 2026
Qualifi Level 7 Unit 708 Strategic Marketing Assignment Brief 2026
| University | Qualifi Ltd |
| Subject | Unit 708 Strategic Marketing |
Unit 708 Assignment Brief
| Qualification | Qualifi Level 7 Diploma in Strategic Management and Leadership |
| Unit Reference Code | M/506/9074 |
| Unit Name | Strategic Marketing |
| Unit | 708 |
| RQF level | 7 |
Aim
The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations.
Learning Outcomes and Assessment Criteria
| Learning Outcomes | Assessment Criteria |
| 1. Be able to understand the relationship between the marketing plan and strategic objectives | 1.1 Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan |
| 1.2 Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations | |
| 1.3 Address risk associated with the marketing plan | |
| 2. Be able to produce a strategic marketing plan | 2.1 Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives |
| 2.2 Address mitigation strategies for high risk components of the plan | |
| 2.3 Develop a marketing plan that will achieve strategic objectives for a complex organisation | |
| 3. Be able to promote the marketing plan in support of strategic objectives | 3.1 Discuss how the plan supports strategic objectives |
| 3.2 Develop an approach to gain agreement for the marketing plan that will change organisation actions and methods to achieve strategic objectives | |
| 3.3 Critically evaluate and provide review measures for the agreed plan |
Indicative Content
- Marketing mix and principles of marketing
- Marketing research
- International marketing planning
- Methods and Techniques for collecting Data and Information
- Basic / Traditional Approaches to Strategy
- Marketing methodologies
- Diffusion of Innovation, Product life cycle and experience curve
- Issues of risk within a marketing plan
- Components of a Strategic Marketing Plan
- Brand & Advertising including Global Brands
- Advertising to Children
- The Regulatory Frameworks
- Use Product/Service Branding
- Behaviours and Attitudes
- Behavioural Measures of Loyalty
- Customer Service
- Digital and Global marketing
- Globalization theories and cases in practice.
- Advertising to Children
- The Regulatory Frameworks
Learners will further be introduced to, and encouraged to discuss, some of the management models, concepts and ideas that could be used to help them set departmental, project, team and their own objectives.
Core Text
- Marketing by Paul Baines and Chris Fill, 3rd Edition, Oxford UniversityPress
Suggested Resources
- Hollensen, S. (2013) Global Marketing Harlow, 6th Edn. Pearson Education
- Friedman, Thomas L. (2006) The World is Flat: The Globalized World in the Twenty-First Century, Penguin Group, London/New York 978-0-141-03489-8
- Soros, George (2002) George Soros On Globalization, Perseus, New York 1-903985-24-2
- European Journal of Marketing
- International Journal of Bank Marketing
- International Journal of Pharmaceutical and Healthcare Marketing
- International Marketing Review
- Journal of Business & Industrial Marketing
- Journal of Communication Management
- Journal of Consumer Marketing
- Journal of Fashion Marketing and Management
- Journal of Islamic Marketing
- Journal of Product & Brand Management
- Journal of Research in Interactive Marketing
- Journal of Research in Marketing and Entrepreneurship
- Journal of Services Marketing
- Journal of Social Marketing
- Marketing Intelligence & Planning
- Qualitative Market Research
- Young Consumers
- Marketing Week
Struggling with Unit 708 Strategic Marketing Coursework?
If you are working on the Qualifi Level 7 Unit 708 Strategic Marketing assignment. Many students struggle with applying marketing frameworks, analysing market data, and aligning marketing plans with organisational strategic objectives at Level 7. At Students Assignment Help UK, you can get strategic marketing assignment help written according to UK academic standards. Pay someone for marketing assignment and receive 100% human-written, plagiarism-free and AI-free assignments to help you submit your coursework confidently and on time.
Answer
