- OTHM Level 5 K/650/1117 – Promoting Equality, Diversity, and Inclusion in Health and Social Care, Assignment, ILC, UK
- 7CO01: Critically evaluate underpinning theory and practice in this area and make recommendations for your organisation: Work and working lives in a changing business environment, Assignment, CIPD level 7, UK
- 7CO01: Evaluate the current trend for organisations to move from a five-day to a four-day working week without reducing their employees: Work and working lives in a changing business environment, Assignment, CIPD level 7, UK
- 7CO01: Critically discuss the current state of the major labour markets in which your organisation competes for staff in terms of both demand for and supply of skills: Work and working lives in a changing business environment, Assignment, CIPD level 7, UK
- 7CO01: Critically evaluate whether advancing technologies, and particularly artificial intelligence (AI): Work and working lives in a changing business environment, Assignment, CIPD level 7, UK
- Unit DAC4A1: Lead communication in adult care settings, Assignment, UOB, UK
- Unit HSC301: Role of the inter- professional team in delivering Health and Social care: An introduction to Health and Social Care, Assignment, UK
- Unit HSC301: The importance of regulatory bodies in delivery of high quality care: An introduction to Health and Social Care, Assignment, UK
- Unit HSC301: The main roles and responsibilities of Health and Social care workers when delivering care: An introduction to Health and Social Care, Assignment, UK
- Unit 04: Use an appropriate design tool to design a relational database system for a substantial problem: Database Design & Development, Assignment, BTEC Level 5, UK
- Unit 04: Centralized Database for MadZoo Digital-MadZoo Digital is a start-up company which was established in 2020: Database Design & Development, Assignment, BTEC Level 5, UK
- 5HR02: This unit focuses on the importance of effective workforce planning: Talent management and workforce planning, Assignment, CIPD, UK
- BMG847: Demonstrate a critical understanding of different research strategies and approaches: MSc International Business, Assignment, UU, UK
- Explain how the boundary layer thickness is defined- Give the definition of the friction coefficient: Thermofluids, Assignment, UOS, UK
- A thin-walled cylindrical pressure vessel with a diameter, D = 8 m, and an operational pressure 5 MPa made from a steel: Thermofluids, Assignment, UOS, UK
- Explain the physical importance and give the mathematical definition: Thermofluids, Assignment, UOS, UK
- 7HR01: Critically evaluating how this influences the work of its people professionals: Strategic employment relations, Assignment, CIPD, UK
- CIPD Level 3 3CO03: Ethical practice review A key responsibility for all ‘professionals’ is to regularly review and develop our performance at work: Core behaviours for people professionals, Assignment, UK
- CIPD Level 3: 3C002- Explain what evidence-based practice is and how it might be applied within an organisation: Principles of Analytics, Assignment , UK
- NVQ Unit 13 – Explain what it means to have a duty of care in your role and how it relates to duty of candour: The principles of Duty of Care, Assignment UK
Unit 40: Produce a critical evaluation of the international marketing context, including insights into how organizations should adapt their marketing strategies for various markets: International Marketing Assignment, CU, UK
Subject | Unit 40: International Marketing |
Section 1
LO1 Demonstrate an understanding of how marketing contributes to business strategies in an international context.
LO2 Evaluate entry to a selection of international markets and define the key success factors.
Scenario and Activity
Africa is recognized as a main market for companies that wish to take advantage of the large untapped consumer populations in emerging markets. A multinational company in the United Kingdom is specifically targeting African countries with most stable economies to invest such as South Africa, Kenya, Uganda, Angola, and Rwanda. By investing in this huge untapped
market of new consumers in Africa, the multinational company in UK may set the trend for expansion into impoverished areas and by doing so they will boost the economies of emerging markets.
If other companies decide to follow suit, it is possible that these impoverished regions will begin to stabilize and develop in a way that allows them to live healthier and longer lives.
However, the Board of Directors of the multinational company want to have a research report about launching into a stable Africa market. You have been working as marketing manager for the UK based Multinational Company (your
workplace or choose an organization of your choice) and your manager has assigned you and your team the task to produce a report for the Board of Directors focusing on how marketing contributes to business strategies in an
international context and how they can enter any of the listed African markets and be successful in this expansion
Your report should include the following specific tasks and should be answered in the context of your organization
as much as possible: –
- Introduce the chosen organization and then analyze the scope and key concepts of international marketing.
- Discuss the rationale for an organization to want to market internationally and describe the various routes to market it can adopt.
- Evaluate the opportunities and challenges that marketing internationally presents to an organization.
- Evaluate the key criteria and selection process to use when considering which international market to enter.
- Explain, using examples, the different market entry strategies, including the advantages and disadvantages of each.
- Apply the market evaluation criteria, entry strategies and make recommendations for your organization.
Produce a critical evaluation of the international marketing context, including insights into how organizations should adapt their marketing strategies for various markets.
Section 2
LO3 Investigate how elements of the marketing plan can be adapted or standardized across international markets.
LO4 Demonstrate an understanding of how to organize and evaluate international marketing efforts (multinational, global, transnational, meta-national, etc.).
Scenario and Activity
The Sales & Marketing Manager informed you that your report on task one to Board of Directors (BOD) has been very impressive and covered most of the aspects which they wanted to look at before launching their products into
the selected Africa market.
The senior management team wanted a presentation on how the marketing plan can be adapted or standardized across international markets and how to organize and evaluate marketing efforts.
You are required to organize an individual power point presentation, which should containthe following:
Present an overview of the key arguments in the global vs local debate.
Investigate how the product, pricing, promotional and distribution approaches differ in a variety of international contexts.
Evaluate the context and circumstances in which an organization should adopt a global or local approach, highlighting the implications of doing so. You could discuss this in the context of your organization.
Determine and articulate in detail how to adapt the marketing mix of a selected organization (your organization.
Explain and analyze the various international marketing approaches organizations can adopt.
Compare home and international orientation and ways to assess competitors outlining the implications of each approach.
Evaluate various marketing approaches and competitor analysis in relation to an organization (your organization, for example) and make recommendations on how it should operate in an international context.
Make recommendations on how organizations should be structured to maximize the opportunity in an international context.
Buy Answer of This Assessment & Raise Your Grades
Students Assignment Help UK is one such company that provides one of the finest quality homework help provider on unit 40: International Marketing. Our brilliant experts make sure that the students will get the error-free and 100% plagiarism-free solution on marketing assignments as per university guidelines.