- Which factor does not impact the complexity of an incident?: Assignment, uk
- You are applying for a job as a junior in-house lawyer at a fashion house. To evaluate your expertise: Consumer and Intellectual Property law Assignment, UOL, UK
- QSP7BEC: Explains the need to update the cost advice from 2019 identifying reasons with examples: Building Economics Assignment, UCEM, UK
- Identify how you have applied OB theory, learned during the module and to develop your knowledge: Organisational behaviour Assignment, OU, UK
- COMP6029: Computer Science and Electronic Engineering related subjects generally use the IEEE referencing style: Network Systems Course Work, UOS, UK
- Describe internal governance procedures used within own organisation: Leadership and Management for Adult Care Assignment, CIPD, UK
- Select an organization of choice but of Pakistan’s origin. The size of selected organization: 30 Resource And Talent Planning (Level 5) Assignment, OU, UK
- You are required to undertake an empirical project involving the analysis: The Social protection Survey Assignment, UOS, UK
- Explain what is meant by restrictive practices, restraint, deprivation of liberty LZ, best-interest decisions: Healthcare Assignment, BCU, UK
- Identify the key provisions of legislation, codes of practice and policies regarding mental: Healthcare Assignment, BCU, UK
- Review the benefits of coaching and mentoring relationships to both parties: Leadership and Management Assignment, UL, UK
- Analyze the difference between coaching and mentoring, giving examples of how each process: Leadership and Management Assignment, UL, UK
- Evaluate ways to address challenges arising during professional supervision: Leadership and Management Assignment, UL, UK
- Analyse factors that can result in a power imbalance in professional supervision and how to address them: Leadership and Management Assignment, UL, UK
- Evaluate how supervision can be used alongside appraisal and professional development processes: Leadership and Management Assignment, UL, UK
- Describe how external and internal factors influence practice and can be used within professional supervision objectives: Leadership and Management Assignment, UL, UK
- Explain why the well-being of the supervisee should be included within effective supervision: Leadership and Management Assignment, UL, UK
- Analyze how effective supervision can protect the supervisor and the organization: Leadership and Management Assignment, UL, UK
- Analyze how effective supervision should be used to support and protect: • the supervisee: Leadership and Management Assignment, UL, UK
- Compare different supervision activities and processes which can be used in adult care: Leadership and Management Assignment, UL, UK
Unit 40: Produce a critical evaluation of the international marketing context, including insights into how organizations should adapt their marketing strategies for various markets: International Marketing Assignment, CU, UK
Subject | Unit 40: International Marketing |
Section 1
LO1 Demonstrate an understanding of how marketing contributes to business strategies in an international context.
LO2 Evaluate entry to a selection of international markets and define the key success factors.
Scenario and Activity
Africa is recognized as a main market for companies that wish to take advantage of the large untapped consumer populations in emerging markets. A multinational company in the United Kingdom is specifically targeting African countries with most stable economies to invest such as South Africa, Kenya, Uganda, Angola, and Rwanda. By investing in this huge untapped
market of new consumers in Africa, the multinational company in UK may set the trend for expansion into impoverished areas and by doing so they will boost the economies of emerging markets.
If other companies decide to follow suit, it is possible that these impoverished regions will begin to stabilize and develop in a way that allows them to live healthier and longer lives.
However, the Board of Directors of the multinational company want to have a research report about launching into a stable Africa market. You have been working as marketing manager for the UK based Multinational Company (your
workplace or choose an organization of your choice) and your manager has assigned you and your team the task to produce a report for the Board of Directors focusing on how marketing contributes to business strategies in an
international context and how they can enter any of the listed African markets and be successful in this expansion
Your report should include the following specific tasks and should be answered in the context of your organization
as much as possible: –
- Introduce the chosen organization and then analyze the scope and key concepts of international marketing.
- Discuss the rationale for an organization to want to market internationally and describe the various routes to market it can adopt.
- Evaluate the opportunities and challenges that marketing internationally presents to an organization.
- Evaluate the key criteria and selection process to use when considering which international market to enter.
- Explain, using examples, the different market entry strategies, including the advantages and disadvantages of each.
- Apply the market evaluation criteria, entry strategies and make recommendations for your organization.
Produce a critical evaluation of the international marketing context, including insights into how organizations should adapt their marketing strategies for various markets.
Section 2
LO3 Investigate how elements of the marketing plan can be adapted or standardized across international markets.
LO4 Demonstrate an understanding of how to organize and evaluate international marketing efforts (multinational, global, transnational, meta-national, etc.).
Scenario and Activity
The Sales & Marketing Manager informed you that your report on task one to Board of Directors (BOD) has been very impressive and covered most of the aspects which they wanted to look at before launching their products into
the selected Africa market.
The senior management team wanted a presentation on how the marketing plan can be adapted or standardized across international markets and how to organize and evaluate marketing efforts.
You are required to organize an individual power point presentation, which should containthe following:
Present an overview of the key arguments in the global vs local debate.
Investigate how the product, pricing, promotional and distribution approaches differ in a variety of international contexts.
Evaluate the context and circumstances in which an organization should adopt a global or local approach, highlighting the implications of doing so. You could discuss this in the context of your organization.
Determine and articulate in detail how to adapt the marketing mix of a selected organization (your organization.
Explain and analyze the various international marketing approaches organizations can adopt.
Compare home and international orientation and ways to assess competitors outlining the implications of each approach.
Evaluate various marketing approaches and competitor analysis in relation to an organization (your organization, for example) and make recommendations on how it should operate in an international context.
Make recommendations on how organizations should be structured to maximize the opportunity in an international context.
Buy Answer of This Assessment & Raise Your Grades
Students Assignment Help UK is one such company that provides one of the finest quality homework help provider on unit 40: International Marketing. Our brilliant experts make sure that the students will get the error-free and 100% plagiarism-free solution on marketing assignments as per university guidelines.