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OTHM Level 7 Diploma Unit Advanced Business Research Methods (J/616/2726) Assignment Brief 2026
| University | OTHM Qualifications |
| Subject | Unit Advanced Business Research Methods (J/616/2726) |
OTHM Level 7 Diploma In Strategic Management And Leadership
Unit Advanced Business Research Methods Assignment Brief
| Qualification | OTHM Level 7 Diploma In Strategic Management And Leadership |
| Unit Reference Number | J/616/2726 |
| Unit Title | Advanced Business Research Methods |
| Unit Level | 7 |
| Number of Credits | 20 |
| Total Qualification Time | 200 Hours |
| Guided Learning Hours (GLH) | 100 Hours |
| Mandatory / Optional | Mandatory |
| Unit Grading Structure | Pass / Fail |
Unit Aims
The aim of this unit is to develop learners’ ability to prepare for various types of academically based management research through the development and design of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.
Learning Outcomes, Assessment Criteria and Indicative Content
| Learning Outcomes – the learner will: | Assessment Criteria – the learner can: | Indicative content |
| 1. Be able to develop research approaches in a relevant context. | 1.1 Appraise business research problems. 1.2 Develop and justify appropriate research aims and objectives within a defined scope and timeframe. 1.3 Critically explore, select and justify research approaches. | ● ● ● | Research problem identification: understanding the research context; research problem identification for investigation; research topic identification; the conceptualisation of a research problem; developing insights; feasibility and possibilities; the search for literatures; setting initial components e.g. working plan, research goals, timetable and management, research process, monitoring, evaluation and revision. Research problem selection and justification: rationale of the proposed research; appropriateness; reasons for selection of a specific research topic; skills, capacities and knowledge requirement identification; research question and hypothesis formulation; rationale elaboration; essential date setting; review and monitoring process. Develop appropriate research objectives and justification: background, aims and objectives selection; reasons for these selections; length of the research; skills, capacities and knowledge enhancement e.g. literature review, methodology, research type selection, data collection and analysis, drawing a successful conclusion; critical knowledge on appropriate research methods e.g. qualitative and quantitative, statistical research tools; research validity, reliability and ethical issues; critical justification of these selections. |
| 2. Be able to critically review literature on a relevant research topic. | 2.1 Critically analyse different theoretical approaches to a research problem. 2.2 Create a structured and thorough critical literature review. | ||
| 3. Be able to design business research methodologies. | 3.1 Critically evaluate relevant research methodologies to reflect the research objectives. 3.2 Design an appropriate methodology in terms of the research objectives for a defined population. 3.3 Justify the methodology selected in terms of the research objectives within agreed ethical guidelines. | ||
| 4. Be able to develop a research proposal. | 4.1 Create a research question, literature review and methodology. 4.2 Propose techniques for use with quantitative and qualitative data collection and analysis. |
| ● | Literature review as relevant to the research problem and objectives: definition, features and ways to do literature review; the generic selection of literature; spotting the sources of literature; justification of an appropriate selection of literature. | ||
| ● | To compare different theories and authors: the selection of appropriate theories for the research; conceptualisation of the research phenomenon; including relevant theories and the justification of choices; the strength and credentials of relevant theoretical framework; the understanding and interpretation; developing the theoretical framework. | ||
| ● | Critical review of the key literature for inclusion in a research proposal while focusing on concepts and methodologies followed by other: knowledge on acceptability, reliability and validity of literature; the reference style of literature; key literature type selection e.g. journals, books, papers, conference papers; source of literature: library searches, internet, both online and offline publication media. | ||
| ● | Research methodologies and relationship with research objectives: advanced knowledge on research methodologies; action research; intervention research; non- intervention research. | ||
| ● | Design and choose an appropriate methodology in terms of the research objectives: designing a research using the most appropriate method; research question or hypothesis test; reliability and validity test; ethical and access issues consideration; quantitative methodology; questionnaire design and distribution; conducting interviews; surveys; qualitative methodology; interviews; observation; case studies | ||
| ● | Justify the methodology selected in terms of the research objectives: critical knowledge on questions on the questionnaire, interviewee selection, data verification, bias, time and place selection, interview recording; justification of using any selected research tool. | ||
| ● | Evaluate and use techniques for use with quantitative and qualitative data: types of data presentation and analysis; qualitative data analysis e.g. techniques of categorisation and coding; transcripts interpretation, data analysis process, data analysis, data presentation, the use of information technologies, quantitative data analysis e.g. value analysis, coding, data analysis manually and electronically. |
Assessment
To achieve a pass for this unit, learners must achieve the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment Criteria to be covered | Assessment type | Word count (approx. length) |
| All 1 to 4 | All ACs under LO 1 to 4 | Coursework | 2500 words |
Indicative reading list
Core texts:
Cameron, S. (2005) The MBA Handbook. Harlow: Prentice Hall.
Saunders, M., Lewis, P. and Thornhill, A. (2010) Research Methods for Business Learners. Harlow: Prentice Hall.
Additional reading:
- Anderson, V. (2009) Research Methods in Human Resource Management. London: Chartered Institute of Personnel and Development.
- Binsardi, A. (2008) Research Methods for Management. Cambridge: International Academic Press.
- Booth, A., Papaioannou, D. and Sutton, A. (2012) Systematic Approaches to a Successful Literature Review. London: Sage Publications.
- Bryman, A. and Bell, E. (2011) Business Research Methods. New York: Oxford University Press.
- Burns, R. P. and Burns, R. (2008) Business Research Methods & Statistics Using SPSS. London: Sage Publications.
- Cooper, D. R. and Schindler, P. S. (2006) Business Research Methods. Boston: McGraw Hill.
- Deniels, P. and Becker, L. (2012) Developing Research Proposals. London: Sage Publications.
- Denscombe, M. (2007) The Good Research Guide. Maidenhead: Open University Press.
- Easterby-Smith, M., Thorpe, R. and Jackson, P. (2012) Management Research. London: Sage Publications.
- Fink, A. (2009) Conducting Research Literature Reviews. London: Sage Publications. Flick, U. (2011) Your Research Project. London: Sage Publications.
- Gill, J. and Johnson, P. (2010) Research Methods for Managers. London: Sage Publications. Jankowicz, A. D. (2005). Business Research Projects. London: Thomson Learning.
- Jesson, J. K., Matheson, L. and Lacey, F. M. (2011) Doing Your Literature Review. London: Sage Publications.
- Keleman, M. L. and Rumens, N. (2008). An Introduction to Critical Management Research. London: Sage Publications.
- Malhatra, N. K. (2007) Marketing Research: An Applied Orientation. New Jersey: Pearson.
- McNiff, J. and Whitehead, J. (2009) Doing and Writing Action Research. London: Sage Publications.
- Moutinho, L. and Hutcheson, G. D. (2011) The Sage Dictionary of Quantitative Management Research. London: Sage Publications.
- Robson, C. (2002) Real World Research. Hampshire: John Wiley and Sons.
- Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Learners. Harlow: Financial Times/Prentice Hall.
- Thomas, R. and Lynn, P. (2009) Survey Research in Practice. London: Sage Publications.
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