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Communication in Business (M/650/1146) Assignment Brief 2026
| University | OTHM Qualifications |
| Subject | Communication in Business (M/650/1146) |
Communication in Business Assignment Brief
| Qualification | OTHM Level 4 Diploma in Business Management |
| Qualification Number | 610/0763/8 |
| Unit Reference Number | M/650/1146 |
| Unit Title | Communication in Business |
| Unit Level | 4 |
| Number of Credits | 20 |
| Total Qualification Time | 200 Hours |
| Guided Learning Hours (GLH) | 100 Hours |
| Mandatory / Optional | Mandatory |
Unit Aims
The effectiveness of a business’s approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders, and overcomes different barriers to communication, will determine its short and long-term success. The aim of this unit is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication irrespective of the context in which the communication is located.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criterion – The learner can: |
| 1. Understand the concept and purpose of communication in a business context. | 1.1 Explain what is meant by the term ‘business communication.’
1.2 Compare different stages of a communication model. 1.3 Discuss why effective communication is important to a business. |
| 2. Be able to effectively communicate in a business context. | 2.1 Explain different elements of communication.
2.2 Demonstrate effective verbal and non-verbal communication. 2.3 Demonstrate effective written communication. |
| 3. Understand how a business communicates internally. | 3.1 Explain what is meant by the term ‘internal communication.’
3.2 Compare ways in which a business communicates internally. 3.3 Conduct an internal stakeholder analysis. 3.4 Discuss internal barriers to effective communication in a business. |
| 4. Understand how a business communicates externally. | 4.1 Explain what is meant by the term ‘external communication.’
4.2 Compare ways in which a business communicates externally. 4.3 Conduct an external stakeholder analysis. 4.4 Discuss external barriers to effective communication in a business. |
Assessment
To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment Criteria to be covered | Assessment type | Word count (approx. length) |
| All 1 to 4 | All ACs under LO 1 to 4 | Coursework/Portfolio of evidences | 3000 words |
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