MN5471: Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions: Marketing Principles and Practice Assignment, UOSA, UK

University University of St Andrews (UOSA)
Subject MN5471: Marketing: Principles and Practice

CRITERIA

  • Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
  • Depth of research and analysis skills that consistently draw on taught theory, models, and strategy.
  • The ability to identify creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination.
  • Academic skills appropriate to level five studies. This will include grammar, layout, and referencing.

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