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MC4061QA Individual written Report: Principles of Marketing, Assignment, LMU, UK
| University | London Metropolitan University (LMU) |
| Subject | MC4061QA Principles of Marketing |
The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service component that operates in United Kingdom
- Marketing
- Management – Professional services
- Fashion
- Leisure
- Tourism
- Aviation
- Music Business
- Financial services
- Education
- Not for Profit/Charity
The key tasks that form this assessment include:
- A summary of the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) that is relevant to the sector your chosen organization operates in.
- Using the findings from the PRESTCOM analysis from the task above, outline feasible marketing recommendations that can be suggested based on a comprehensive SWOT analysis of your chosen organization.
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