Interactions between weaknesses and threats serve as a warning that a defensive strategy should be adopted: Principles Of Marketing Assignment, DMU, UK

University De Montfort University (DMU)
Subject Principles of Marketing
  • Interactions between weaknesses and threats serve as a warning that a defensive strategy should be adopted.
  • Companies should address weaknesses before being impacted by a threat, e.g. improving a product ahead of a new product entering the market.
  • Companies should avoid threats, e.g. finding and moving into a new market when a current market is in decline.

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