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Clearly identify and give a 200-word overview of the brand you have chosen at the beginning of your assignment: Business and Management Assignment, UOY, UK
| University | University of York (UOY) |
| Subject | Business and Management |
Task 1
Clearly identify and give a 200-word overview of the brand you have chosen at the beginning of your assignment. Name the brand, state which area(s) you’ll focus on, and give an idea of their product range/ marketing focus/ revenue and any other relevant information. You will not be marked on this overview nor is it included in your word count, but it is a mandatory part of your assignment and will give your examiner the context they need to assess your work. See guidance for students for an example.
Task 2
Critically assess how our customers are changing and what we need to learn about them. Propose how we should capture and analyze customer data to understand levels of engagement with our campaigns and products.
Task 3
Analyze the marketing tools and techniques available and give a fully justified recommendation of which tools and techniques we should employ. Focus on the perfect marketing mix for us, explaining your choice of digital marketing channels and how these will be managed to enhance customer experience.
Task 4
Outline a set of objectives linked to a fully justified ONE (1) year multi-channel strategy that allows for a flexible, creative, and responsive approach to campaigns. You should include a timeline of activities.
Task 5
Provide KPIs to monitor, measure and manage the strategy, linked to our key objectives. Give clear, detailed methods to achieve useful monitoring, measuring, and management.
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