Businesses employ a number of strategies to gain a competitive advantage over their competitors: Context of Business Assignment, CCCU, UK

University Canterbury Christ Church University (CCCU)
Subject Context of Business

Assignment brief:

Businesses employ a number of strategies to gain a competitive advantage over their competitors. Many times the outcome is influenced by the strategies of their competitors, changes in the business environment and the ability of the leader influences the businesses’ strategy and response. There is also increasing importance of CSR is also influencing business like never seen before.

Assessment Task Description

For this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform the following tasks.

  • IKEA
  • Marks and Spencer
  • Primark
  • Sports Direct
  • TK Maxx
  1. Perform a SWOT and PESTEL analysis for chosen business.
  2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors have influenced the Opportunities and Threats business. Critically comment on how the business is addressing their Strengths to negate Threats and Weaknesses affecting their Opportunities.
  3. Recommend a suitable leadership style from Daniel Goleman’s (2000) leadership styles that according to you will help them meet their business objectives with a focus on changes in the business environment since the start of 2021. Justify your choice using appropriate literature and examples.
  4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research.

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