BUS503 Business Development (D/507/1614) Assignment Brief 2026

BUS503 Assignment Brief

Assignment Aim

The aim of this unit is to provide the Learner with the knowledge and skills to research a market and plan a development strategy such as the launch of a new business model, new enterprise, product or service line. Learners will need to fully develop and pitch their business development strategy.

Learning Outcomes and Assignment Criteria

Assessment Tasks

Learners may use their own employment context to write an assignment based on the Assessment Tasks. Assessment Tasks are the intended learning outcomes of the unit, which are linked to Assessment Criteria. These Assessment Criteria are descriptions of the skills a learner is expected to meet to demonstrate that a Learning Outcome has been achieved.

You are required to produce sufficient evidence for each assessment criterion in order to meet learning outcomes of the unit.

Scenario

If you are not in employment, please use the following scenario.

Consider you are working as a Business Development Manager of a small-medium sized private limited organisation, which deals with its customers all over the world to sell its products and services. Your role is to investigate new business formats and feasibility assessments for a new product or service opportunity identified by the team. This might be undertaken for a new income stream within an existing business or for a new enterprise. In your role, you are focused on refining an idea, research and presenting the plan. To provide the best possible competitive products and services, you are writing a report based the following tasks that will help the Directors to amend short term operational plans and to set long-term strategic plan.

Task 1: The Role of Planning in the Development of New Business Streams

Explain for a non-specialist the role played by planning in the development of new business streams in your organisation

• Outline the basic features of the TOWS matrix
• Use the TOWS matrix to identify and explain a response to a future opportunity or threat to the organisation
• Discuss the business planning links between marketing, finance, HR and operations within the organisation

Formatting:

• 750-850 words
• Justified alignment
• Single-spaced
• 12pt Times New Roman font
• Use an appropriate referencing system for footnotes and citations

Task 2: Planning for Demand and Market Potential

Produce a research report into the market potential of an area of development for your organisation. Your answer must include:

• A completed opportunities matrix for the organisation that situates the proposal in the context of the organisation’s wider strategy (LO 2.1)
• By reference to field and scholarly research, identify and explain the size and shape of the opportunity (LO 2.2)
• An evaluation of the existing tangible and intangible resources available, and an outline of likely future needs. (2.3)

Assessment Criteria

Assessment of this learning outcome will require a learner to demonstrate that they can:

2.1 Produce an ‘opportunities matrix’ that supports strategy development and responses to external threats.

2.2 Use primary and secondary research to define the size of an opportunity.

2.3 Identify both tangible and intangible resources that exist and those required to support a development strategy.

Formatting:

• 1100-1300 words
• Justified alignment
• Single-spaced
• 12pt Times New Roman font
• Use an appropriate referencing system for footnotes and citations

Task 3: Producing a Business Sales Plan

Write a presentation for the board of your organisation in which you set out a business plan for a new area of development. Your answer must include the following:

• An outline of the business model and its links to the organisation’s wider strategy, including defined success measures. (LO 3.1)
• Identify and explain how you would pitch the proposal to raise support and finance in line with the development strategy (LO 3.2, 3.3)
• An evaluation of the likely success of this pitch and areas for your professional development. (LO 3.4)

Assessment Criteria

Assessment of this learning outcome will require a learner to demonstrate that they can:

3.1 Develop a business model to support a development strategy.

3.2. Produce sales measures and key success factors.

3.3 Prepare and deliver a pitch to raise support and finance for a development strategy.

3.4 Take feedback on their development strategy and make improvements.

Formatting:

• 1350-1650 words
• Justified alignment
• Single-spaced
• 12pt Times New Roman font
• Use an appropriate referencing system for footnotes and citations

Learners are required to complete all tasks.

Answer

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