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Based on your research and reading, define and discuss the category of entrepreneurship this entrepreneur: Understanding the Entrepreneurial Spirit Assignment, UOS, UK
| University | University of Southampton (UOS) |
| Subject | Understanding the Entrepreneurial Spirit |
- Based on your research and reading, define and discuss the category of entrepreneurship this entrepreneur is engaged in and substantiate your definition of entrepreneurship by using five relevant book sources and five relevant journal articles
- Using a minimum of seven credible sources, outline the background and reasons for the success of the entrepreneur
- Critically discuss the personal entrepreneurial skills and behavior attributable to the success of the entrepreneur
- Identify and discuss key stakeholders attributable to the success of the business which your chosen entrepreneur started
- Discuss one or more challenges the entrepreneur faced and how they overcame them, the source(s) of the idea for the entrepreneur’s business, and the resources and strategy used by the entrepreneur to start and subsequently grow the business. You should aim to utilize a minimum of five journal and five credible book sources to substantiate your discussion
- Critically evaluate the role of entrepreneurial marketing in the business of your chosen entrepreneur
- Choose ONE of the following listed entrepreneurs
a. Richard Branson
b. Oprah Winfrey
c. Rita Sharma
d. Jason Njoku
e. Arianna Huffington
f. Mark Zuckerberg
g. Bill Drayton
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