Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
A brand portfolio can be thought of as a group of different brands. Each has its own purpose, but all are made by the same company. At
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Domestic brands often want to connect with people through something meaningful. For example, Wendy's is a small company in Ohio that h
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
There are two primary methods of measuring and managing brand value over time, and they account for the two different types of drivers
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Brands have their own life. They are created, managed, and change over time. It is not always easy to understand from the inside looki
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
The goal of this unit is to teach students about how organizations coordinate their international marketing efforts. Students will l
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
In this article, we will explore the four factors that are necessary to evaluate when entering a new market.
First, it is important
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
The marketing plan is usually a company's first step when it comes to tackling the complex process of expanding internationally. The
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
With the growing number of multinationals, globalization is inevitable. With it comes a need for marketers to understand how to best o
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Marketing is a big part of many businesses. It has become the best way for companies to have customers and promote their products and
Course: Pearson BTEC Levels 4 and 5 Higher Nationals in Business
Sales structures are typically organized in one of two ways: through direct sales or through a third party. The relative merits of eac
