Communication in Business (M/650/1146) Assignment Brief 2026

University	OTHM Qualifications
Subject	Communication in Business (M/650/1146)

Communication in Business Assignment Brief

Qualification	OTHM Level 4 Diploma in Business Management
Qualification Number	610/0763/8
Unit Reference Number	M/650/1146
Unit Title	Communication in Business
Unit Level	4
Number of Credits	20
Total Qualification Time	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory

Unit Aims

The effectiveness of a business’s approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders, and overcomes different barriers to communication, will determine its short and long-term success. The aim of this unit is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication irrespective of the context in which the communication is located.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:	Assessment Criterion – The learner can:
1. Understand the concept and purpose of communication in a business context.	1.1 Explain what is meant by the term ‘business communication.’ 1.2 Compare different stages of a communication model. 1.3 Discuss why effective communication is important to a business.
2. Be able to effectively communicate in a business context.	2.1 Explain different elements of communication. 2.2 Demonstrate effective verbal and non-verbal communication. 2.3 Demonstrate effective written communication.
3. Understand how a business communicates internally.	3.1 Explain what is meant by the term ‘internal communication.’ 3.2 Compare ways in which a business communicates internally. 3.3 Conduct an internal stakeholder analysis. 3.4 Discuss internal barriers to effective communication in a business.
4. Understand how a business communicates externally.	4.1 Explain what is meant by the term ‘external communication.’ 4.2 Compare ways in which a business communicates externally. 4.3 Conduct an external stakeholder analysis. 4.4 Discuss external barriers to effective communication in a business.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework/Portfolio of evidences	3000 words

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