SM706 Marketing Research Project (Y/650/7080) Assignment Brief 2026

University	Qualifi Ltd
Subject	SM706 Marketing Research Project (Y/650/7080)

Unit Number and Title

QUALIFI Level 7 Diploma in Strategic Marketing (610/2615/3)

Unit Number and Title

SM706: Marketing Research Project

Unit Code

Y/650/7080

RQF level

Credits

TQT

200

GLH

100

Aim

The aim of this unit is to develop learners’ research skills including the formulation of research proposals, literature reviews, referencing, data collection, use of interviews and surveys, questionnaire design, statistical analysing using SPSS, qualitative data and methods for drawing conclusions from the analysed data.

Learning Outcomes and Assessment Criteria

Learning Outcomes When awarded credit for this unit, a learner will:	Assessment Criteria Assessment of this learning outcome will require a learner to demonstrate that they can:
1. Be able to analyse and research problems and formulate research objectives.	1.1 Appraise research problems. 1.2 Develop appropriate research objectives and justify their choice.
2. Understand how to review the literature on a research topic.	2.1 Evaluate literature relevant to a research problem. 2.2 Analyse different theoretical approaches to a research problem.
3. Be able to design appropriate business research methodologies.	3.1 Evaluate appropriate research methodologies in terms of research objectives. 3.2 Design an appropriate methodology in terms of research objectives. 3.3 Justify a selected methodology in terms of research objectives.
4. Be able to develop a research proposal.	4.1 Propose techniques for use with quantitative and qualitative data. 4.2 Create a research question, literature review and methodology.

Assignment Question

SM706	Marketing Research Project
Formative Assessment:		Formatting Requirements: 700-900 words Justified alignment Single-spaced 12pt Times New Roman font Use an appropriate referencing system for footnotes and citations
Evaluate a scholarly article on a strategic marketing topic of your choosing. Your answer must include: An outline of its theoretical position An explanation of its methods and conclusions A judgment as to the overall effectiveness of the claims made
Summative Assessment:		Formatting Requirements: 3000-4000 words Justified alignment Single-spaced 12pt Times New Roman font Use an appropriate referencing system for formatting and citations
Write a research proposal for a study into a strategic marketing topic of your choosing. Your answer must include: An outline of the topic or problem it seeks to address An justified explanation of the proposed method, including identification of the potential ethical issues A judgment as the likely contribution of the research to the field of knowledge and understanding in this area of strategic marketing

Marking Scheme

	Distinguished	Excellent	Good	Proficient	Basic	Marginal	Unacceptable
Criteria	80+	70	60	50	40	30	0
Content (alignment with assessment criteria)	Extensive evaluation and synthesis of ideas; includes substantial original thinking	Comprehensive critical evaluation and synthesis of ideas; includes coherent original thinking	Adequate evaluation and synthesis of key ideas beyond basic descriptions; includes original thinking	Describes main ideas with evidence of evaluation; includes some original thinking	Describes some of the main ideas but omits some concepts; limited evidence of evaluation; confused original thinking	Largely incomplete description of main issues; misses key concepts; no original thinking	Inadequate information or containing information not relevant to the topic
Application of Theory and Literature	In-depth, detailed and relevant application of theory; expertly integrates literature to support ideas and concept	Clear and relevant application of theory; fully integrates literature to support ideas and concepts	Appropriate application of theory; integrates literature to support ideas and concepts	Adequate application of theory; uses literature to support ideas and concepts	Limited application of theory; refers to literature but may not use it consistently	Confused application of theory; does not use literature for support	Little or no evidence of application of theory and relevant literature
Knowledge and Understanding	Extensive depth of understanding and exploration beyond key principles and concepts	Comprehensive knowledge and depth of understanding key principles and concepts	Sound understanding of principles and concepts	Basic knowledge and understanding of key concepts and principles	Limited and superficial knowledge and understanding of key concepts and principles	Confused or inadequate knowledge and understanding of key concepts and principles	Little or no evidence of knowledge or understanding of key concepts and principles
Presentation and Writing Skills	Logical, coherent and polished presentation exceeding expectations at this level; free from errors in mechanics and syntax	Logical, coherent presentation demonstrating mastery; free from errors in mechanics and syntax	Logical structure to presentation; makes few errors in mechanics and syntax which do not prohibit meaning	Orderly presentation; minor errors in mechanics and syntax	Somewhat weak presentation; errors in mechanics and syntax may interfere with meaning	Confused presentation; errors in mechanics and syntax often interfere with meaning	Illogical presentation lacking cohesion; contains significant errors that interfere with meaning
Referencing	Advanced use of in-text citation and references	Mastery of in-text citation and referencing	Appropriate use of in-text citation and referencing	Adequate use of in-text citation and referencing	Limited use of in-text citation and referencing	Inadequate use of citation and referencing	Little or no evidence of appropriate referencing or use of sources

Looking for Reliable Help with Your SM706 Marketing Research Project?

Order Non Plagiarized Assignment

Do you also need a marketing assignment helper who can provide a custom-written solution for your SM706 marketing research project (Y/650/7080) assignment? Then you have come to the right place. Students Assignment Help UK provides an expert-written solution for any assignment, written exclusively for you. Students across the UK choose us for their assignment requirements because of our academic expertise and quality support. For trust and confidence, you can also explore our qualifi limited assignment questions, where we have already provided expert-written solution examples that have helped students achieve higher grades. If you also want to improve your academic performance and achieve better results, order our assignment help uk today and receive a custom-written solution prepared exclusively for your requirements.

Answer

SM706 Marketing Research Project (Y/650/7080) Assignment Brief 2026

SM706 Assignment Brief

Aim

Learning Outcomes and Assessment Criteria

Assignment Question

Marking Scheme