Unit 805 Strategic Communication (L/506/9129) Assignment Brief 2026

University	Qualifi Ltd
Subject	Unit 805 Strategic Communication (L/506/9129)

Unit Number and Title

Qualifi Level 8 Diploma in Strategic Management and Leadership: 601/5362/3

Unit Number

805

Unit Title

Strategic Communication

Unit Code

L/506/9129

RQF level

Credits

TQT

200

GLH

Learning Outcomes and Assessment Criteria

Learning Outcomes	Assessment Criteria
1. Be able to ascertain the significance of media on international organisational strategy	1.1 Critically assess domestic, national and international media
	1.2 Critically evaluate the importance of the media in influencing partners, opinion formers, stakeholders, customers and the public at large
	1.3 Critically identify and evaluate the influence of pressure and political groups, and media owners, on the media’s portrayal of international organisational policy and strategy
2. Be able to evaluate the impact of global and ever-present media on stakeholder opinion	2.1 Critically research and review the challenges and pressures faced by the media in reporting the activities which deliver international organisational policy and strategy
	2.2 Critically evaluate how the media’s constraints and time-critical requirements can be used for positive corporate strategic outcomes
	2.3 Critically assess and evaluate the interaction of news, public and stakeholder opinion on international organisational policy and strategy
	2.4 Critically evaluate the impact of global news media and design innovative methods of utilising these to the benefit of the international organisational policy and strategy

Indicative Content

In this unit learners will study a number of models, concepts and ideas which can be used to help manage strategic communications.

Learners will be introduced to models and ideas which may help in managing in the context of an organisation. These include:

What is the media?

Media, public, policy, people

Positioning of Major Communication Vehicles

Integrated Marketing Communications (IMC)

Building the media plan and todays goals

Time to start another plan

The message

Media impact on public policy and the implications for a civil society

Hegemony and integrated theory

Media creating

Policy impact

Effects theory and public opinion

Defining perceptions in and of organisations

Reasons for the growth of pressure groups and lobbying

Knowledge sharing – or not!

Ethics and decision-making strategies

The between emergence and entropy

The impact of the 24 x 7 world

Public relations

Cialdini’s six principles of influence

Internal branding

Models of communication

Stages of buying and advertising

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Unit 805 Strategic Communication (L/506/9129) Assignment Brief 2026

Unit 805 Strategic Communication Assignment Brief

Aim

Learning Outcomes and Assessment Criteria

Indicative Content