- Contemporary Issues in Social Work Practice MA Assignment 2026: Poverty, Neighbourhood Effect and Community Social Work (5,000 Words)
- Entrepreneurship and Innovation MBA Assignment 2026: Business Plan and Reflective Essay on Entrepreneurial Mindsets | ISTEC
- Person-centred Approaches in Health and Social Care Settings Assignment: Guidance Document and Consent Briefing Report | LCPS
- BEM1083DA Business Environment and Organisational Strategy Assessment 2 2026/27: Effective Project Manager Presentation | University of Exeter
- Principles of Business and Resource Management for Leaders of Adult Social Care Assignment Brief 2026 (Level 5 Diploma)
- 7132PY Project Planning and Ethics Capstone Research Ethics Proposal Assignment Brief 2026 | Coventry University
- Property Law Problem Question: Easements, Licences and the Sale of Hardacre (Advise Enya)
- NUR6074 Leadership and Decision Making in Adult Nursing Assessment Brief 2026: Practice Change Presentation | Birmingham City University
- PSY4007 Introduction to Studying Psychology Portfolio Assessment Brief: Five Tasks from Perspectives to Academic Skills | Arden University
- HSO5004 Health Promotion: Challenges and Opportunities Assessment Brief 2026: Health Promotion Event and Evaluation Report | Regent College London
- CIPD Level 3 3CO01 Business, Culture and Change in Context Assessment Questions: Gearspan Ltd Case
- DL503 Land Law Assignment Brief 2026: Qualifi Level 5 Diploma in Law (Proprietary Estoppel and Case Study)
- CIPD 5LD01 Support Informal and Self-Directed Learning Assessment Brief 2026: Lux-stay Case Study
- SPY00157M Exploring Policy Research Summative Assessment Brief 2026 | University of York
- COM4024 Introduction to Academic Skills and Professional Development Assessment Brief 2026 | Arden University
- VTCT Level 4 UBT501 and UBT503 SAR Assignment Paper B Brief 2026
- CET3016 Enterprise Software Engineering Assignment 1 2026: SunMortgages Analysis and Design | Sunderland
- Unit 8204 Working in Partnership with Others and Unit 8201 Person-Centred Assessment Questions: Level 4 Diploma in Adult Care
- AP503 Working Collaboratively with Healthcare Professionals Assignment Brief 2026
- AP502 Professional Standards within Aesthetic Practice Assignment Brief 2026
Marketing for Managers (J/650/1152) Assignment Brief 2026
| University | OTHM Qualifications |
| Subject | Marketing for Managers (J/650/1152) |
Marketing for Managers Assignment Brief
| Qualification | OTHM Level 5 Diploma in Business Management (610/1527/1) |
| Unit Reference Number | J/650/1152 |
| Unit Title | Marketing for Managers |
| Unit Level | 5 |
| Number of Credits | 20 |
| Total Qualification Time (TQT) | 200 hours |
| Guided Learning Hours (GLH) | 100 hours |
| Mandatory / Optional | Mandatory |
| Task Grading Type | Pass / Refer |
Unit Aims
The aim of this unit is to provide learners with a detailed understanding of the marketing planning process and to apply these principles to a variety of business contexts. The unit also provides a comprehensive understanding of environmental analysis and how this can lead to the development of appropriate objectives and strategies to enhance operational marketing performance.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criterion – The learner can: |
| 1. Understand the context and concept of marketing. | 1.1 Explain what is meant by the term ‘marketing.’
1.2 Explain different marketing eras. 1.3 Compare ways in which a business can determine its marketplace. 1.4 Discuss the concept of buyer behaviour in consumer and business markets. |
| 2. Understand the functions of marketing. | 2.1 Explain key operational functions of marketing.
2.2 Explain key strategic functions of marketing. 2.3 Discuss the relationship between business strategy and marketing. |
| 3. Know how internal and external factors impact the marketing function. | 3.1 Compare the internal factors which affect marketing.
3.2 Compare the external factors which affect marketing. |
| 4. Understand how a business uses its marketing function. | 4.1 Apply techniques to measure the effectiveness of a business’s marketing function.
4.2 Suggest ways in which a business could improve the effectiveness of its marketing function. |
Assignment Tasks
Task 1
| Unit Learning Outcomes | Assessment Criteria |
| LO 1 Understand the context and concept of marketing. | 1.1, 1.2, 1.3, 1.4 |
| LO 2 Understand the functions of marketing. | 2.1 |
| Assignment Brief and Guidance | |
| You are employed as an intern in a large multi-national company.
As part of your internship you are spending time in each of the business’s key operational functions. You have been given an experienced marketing manager as a mentor who will help you to develop your understanding of the marketing function by setting you a series of tasks. To demonstrate you have sufficient fundamental knowledge to be able to work in the marketing department, your mentor requires you to produce an essay which considers the following:
|
|
| Delivery and Submission | |
| The submission is in the form of an essay written in Word format.
The recommended word limit is 1000 words excluding diagrams, references, and appendices. |
|
| Referencing | |
| You are expected to use relevant academic and reliable sources, and clearly reference these in your work.
References should be added to the text and placed at the end in a references list, using Harvard Referencing style. You should complete a bibliography to support all evidence. |
|
Task 2
| Unit Learning Outcome | Assessment Criteria |
| LO 2 Understand the functions of marketing. | 2.2, 2.3 |
| LO 3 Know how internal and external factors impact the marketing function. | 3.1, 3.2 |
| LO 4 Understand how a business uses its marketing function. | 4.1 |
| Assignment Brief and Guidance | |
Your mentor has asked you to review the functions of the marketing department and the factors that may impact the department.
|
|
| Delivery and Submission | |
| The submission is in the form of a report written in Word format.
The recommended word limit is 1500 words excluding diagrams, references, and appendices. |
|
| Referencing | |
| You are expected to use relevant academic and reliable sources, and clearly reference these in your work.
References should be added to the text and placed at the end in a references list, using Harvard Referencing style. You should complete a bibliography to support all evidence. |
|
Task 3
| Unit Learning Outcome | Assessment Criteria |
| LO 4 Understand how a business uses its marketing function. | 4.2 |
| Assignment Brief and Guidance | |
| Now that you have successfully completed the first two tasks, your mentor requires you to use the knowledge you have gained during your time working in the marketing department to make justified suggestions for how the business could improve the effectiveness of its marketing function.
Your mentor has arranged for you to deliver a presentation to the Board of Directors at their next monthly meeting. You are required to prepare a presentation in which you consider ways in which a business could improve the effectiveness of its marketing function. |
|
| Delivery and Submission | |
| The submission is in the form of a 10-minute presentation equivalent to 500 words and must be in a recognised presentation format.
Enhance your presentation with visual aids if you wish to. |
|
| Referencing | |
| You are expected to use relevant academic and reliable sources, and clearly reference these in your work.
References should be added to the text and placed at the end in a references list, using Harvard Referencing style. You should complete a bibliography to support all evidence. |
|
Custom Marketing for Managers (J/650/1152) Assignment Solution for OTHM Level 5 Learners
Many learners find the Marketing for Managers (J/650/1152) assignment difficult because they have to explain marketing concepts, buyer behaviour, business strategy, and environmental factors in a proper academic structure. If you are also facing similar issues, Students Assignment Help can support you with professional marketing management assignment help based on your course requirements. You can also go through our marketing assignment examples to understand the format and writing approach more clearly. So, you can easily use our online assignment writing service and receive a fully customised solution written specially for your assignment.
Shared with
Answer
