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Qualifi Level 7 Unit 711 Strategic Planning Assignment Brief 2026
| University | Qualifi Ltd |
| Subject | Unit 711 Strategic Planning |
Unit 711 Assignment Brief
| Qualification | Qualifi Level 7 Diploma in Strategic Management and Leadership |
| Unit Reference Code | Y/506/9070 |
| Unit Name | Strategic Planning |
| Unit | 711 |
| RQF level | 7 |
Aim
Learning Outcomes and Assessment Criteria
| Learning Outcomes | Assessment Criteria |
| 1. Be able to conceive and analyse strategic options | 1.1 Critically analyse and identify the organisation’s strategic aims and objectives including the approach adopted to strategic planning |
| 1.2 Determine alternative strategic options available and the implications for the organisation | |
| 1.3 Critically evaluate the impact of stakeholder expectations on a strategic plan and the planning horizon | |
| 2. Be able to formulate a strategic plan | 2.1 Critically evaluate the strategic options available to the organisation over the existing planning horizon and factoring in wider context market and competitor impacts |
| 2.2 Assess and determine the priorities and feasibility of alternative options over the existing planning horizon | |
| 2.3 Carry out a risk assessment of the preferred strategy and alternatives | |
| 2.4 Identify, justify and articulate the selected strategies within the plan and address any potential problems | |
| 2.5 Produce a strategic plan and its components to achieve the selected strategic direction | |
| 3. Be able to implement, evaluate, monitor and review the strategic plan | 3.1 Critically review the organisational and market factors to be considered in the implementation of the strategic plan |
| 3.2 Determine and apply a range of tools and concepts to monitor and review the strategic plan | |
| 3.3 Determine the impact of the strategic plan on the organisation’s direction and achievement of the organisation’s objectives |
Indicative Content
In this unit learners will be introduced to the concepts, ideas and models that underpin an organisation setting or taking a strategic direction. The models and concepts briefly discussed include:
- Organisational aims and objectives
- Alternative Strategic Options
- Strategic Tools and Techniques
- Other Tools and Techniques
- Stakeholder expectations
- Strategic options
- Risk Assessment
- Components of a Strategic plan How to evaluate, monitor and review a strategic plan.
Core Text
- Exploring Strategy, Johnson, G, Whittington, R and Scholes, K. London Financial Times / Prentice Hall 9th Edition 2011
Suggested Resources
- Johnson, G, Whittington, R and Scholes, K (2013) Exploring Strategy. London: Financial Times / Prentice Hall.
- Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-59.
- Kaplan, R. S., & Norton, D. P. (2007). Using the balanced scorecard as a strategic management system. Harvard Business Review, 85(7/8), 150-161.
- Markides, C. and Williamson, P. (1996). ‘Corporate diversification and organizational structure: A resource-based view’. Academy of Management Journal: 39(2): 340
- Martin, J. and Sayrak, A. (2003). ‘Corporate diversification and shareholder value: a survey of recent literature’. Journal of Corporate Finance, 9(1): 37–57.
- Neilson, G. L., Martin, K. L., & Powers, E. (2008). The secrets to successful strategy execution. Harvard Business Review, 86(6), 60-70.
- Johnson, G, Whittington, R and Scholes, K (2011) Exploring Strategy. London: Financial Times / Prentice Hall.
- Strategic management system. Harvard Business Review, 85(7/8), 150-161.
- Martin, J. and Sayrak, A. (2003). ‘Corporate diversification and shareholder value: a survey of recent literature’. Journal of Corporate Finance, 9(1): 37–57.
- Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78.
- Sethi, R., Iqbal, Z., & Sethi, A. (2012). The Role of Micropolitical Strategies. Journal of Marketing, 76(2), 99-115. doi:10.1509/jm.09.0308.
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