Unit 708 Strategic Marketing (M/506/9074) Assignment Brief 2026

University	Qualifi Ltd
Subject	Unit 708 Strategic Marketing

Learning Outcomes and Assessment Criteria

Learning Outcomes. When awarded credit for this unit, a learner will:	Assessment Criteria. Assessment of this learning outcome will require a learner to demonstrate that they can:
1. Be able to understand the relationship between the marketing plan and strategic objectives.	1.1 Critically evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan.
	1.2 Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations.
	1.3 Address risk associated with the marketing plan.
2. Be able to produce a strategic marketing plan.	2.1 Critically analyse the components of a marketing plan and the levels of importance of each component to the achievement of strategic objectives.
2. Be able to produce a strategic marketing plan.	2.2 Address mitigation strategies for high risk components of the plan.
	2.3 Develop a marketing plan that will achieve strategic objectives for a complex organisation.
3. Be able to promote the marketing plan in support of strategic objectives.	3.1 Discuss how the plan supports strategic objectives.
	3.2 Develop an approach to gain agreement for the marketing plan that will change organisation actions and methods to achieve strategic objectives.
	3.3 Critically evaluate and provide review measures for the agreed plan.

Indicative Content

Marketing mix and principles of marketing

Marketing research

International marketing planning

Methods and Techniques for collecting Data and Information

Basic / Traditional Approaches to Strategy

Marketing methodologies

Diffusion of Innovation, Product life cycle and experience curve

Issues of risk within a marketing plan

Components of a Strategic Marketing Plan

Brand & Advertising including Global Brands

Advertising to Children

The Regulatory Frameworks

Use Product/Service Branding

Behaviours and Attitudes

Behavioural Measures of Loyalty

Customer Service

Digital and Global marketing

Globalization theories and cases in practice.

Advertising to Children

The Regulatory Frameworks

Learners will further be introduced to, and encouraged to discuss, some of the management models, concepts and ideas that could be used to help them set departmental, project, team and their own objectives.

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Answer

Qualification	Qualifi Level 7 Diploma in Strategic Management and Leadership
Unit Reference Code	M/506/9074
Unit Name	Strategic Marketing
Unit	708
RQF level	7

Unit 708 Strategic Marketing (M/506/9074) Assignment Brief 2026

Unit 708 Strategic Marketing Assignment Brief

Aim

Learning Outcomes and Assessment Criteria

Indicative Content