You are asked to evaluate and reflect on the experience of running a company using SimVenture: International Business Management Assignment, KUL, UK

University Kingston University London (KUL)
Subject International Business Management

Assignment Task

You are asked to evaluate and reflect on the experience of running a company using SimVenture.

You will evaluate 5 business elements reflecting on the theory learned in class applied to your SimVenture business practice.

You must demonstrate how the theories learned in class were used in their activities within the business game and how the outcomes were affected either positively or negatively.

Academic references must be used where relevant to demonstrate a greater understanding of the subject.


The assessment is based on a business simulation model from SimVenture. Focused on the first 6 months of a company’s life, Students must think about almost all aspects of the start-up and small business management. Juggling money, time, skills, stress, and tiredness, students must analyze all available information, make decisions and deal with arising consequences. Incorporating key employability skills as part of the learning, the team-based activity has included the development of Self – management, Team working, Business and customer awareness, Problem-solving, Application of numeracy, Application of information technology, Positive attitude, Entrepreneurial skills

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