Unit 612 Introduction to Strategic Management Assignment Brief 2026

University	City & Guilds
Subject	Unit 612 Introduction to Strategic Management

Unit 611 Introduction to Strategic Management Assignment Brief

Unit Level	City & Guilds Level 6 Award/Certificate/Diploma in Leadership and Management
Unit Number	612
Unit Title	Introduction to Strategic Management
Unit Level:	6
Guided Learning Hours (GLH):	8
Credits:	4
Unit Aim:	This unit will introduce the learner to the theory and practice of strategic management and cross-functional working to support organisational strategy.
Assessment Method:	Assignment
Relationship to Apprenticeship Standard:	Signposting is provided to the KSBS within the Level 6 Chartered Manager Apprenticeship ST0272/AP03: K1.1 S1.3, S1.4

Aim

In relation to your current managerial role and duties you will demonstrate understanding of theory of strategic management and cross-functional working, to finally support and assess this process within your organisation, or one you are familiar with. This will be in the context of your organisation, or one with which you are familiar.

All Assessment Criteria and Assessment Requirements must be met and utilised to structure your assignment, supported by work-product evidence. (Refer to the Units or Results Sheets for Assessment Requirements (Sufficiency)).

It is recommended that before you start this assignment you discuss with your tutor how you intend to put your learning into practice as evidence of skills applied in real-work situations is required.

Suggested word counts and timings are provided. Where assessment methods are combined the word counts and timings should be adjusted proportionately:

Written Assignments: word count 1500, plus relevant Appendices/Annexes. At Level 6 there is an expectation that you write concisely.

Presentations: must be recorded, 15 minutes, and accompanied by slides and speaker notes.

Professional Discussions: must be recorded, 15 minutes, and accompanied by a summary of timestamps of where criteria are met.

Assignment Task and Assessment Criteria

Assignment Task

Assessment Criteria

The learner can:

Learning Outcome 1

The learner will understand the strategic management process and the role of cross functional interaction in supporting organisational strategy

You must analyse the process of strategic management including the following:

internal and external environment that impacts the development of a strategy
a minimum of two benefits of strategic management
formulation
implementation
evaluation

(AC1.1)

You must also analyse how at least two business functions interact effectively to support your organisational strategy.

(AC1.2)

AC1.1

Analyse the process of strategic management

AC1.2

Analyse the effectiveness of cross functional interaction to support organisational strategy

Learning Outcome 2

The learner will be able to support and assess the process of strategic management and cross functional interaction

You must apply the three stages of the strategic management process to support organisational strategy. (AC2.1)

Provide evidence of how you facilitated cross functional interaction giving a minimum of two examples.

(AC2.2)

Finally based on AC2.1 and AC 2.2 you

must review:

one strategic management process improvement
one cross functional interaction improvement

(AC2.3)

AC2.1

Apply the process of strategic management to support organisational strategy

AC2.2

Facilitate cross functional interaction to support organisational strategy

AC2.3

Review the applied strategic management process and the cross functional interaction for organisational improvements

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