- EGR2006M Control Systems Assignment 1 Brief | University of Lincoln
- MBA7066 Innovation and Entreprenuership Assignment Portfolio 2025 | UGM
- Contract Law Assessment 2 Problem Scenario 2025-26 | University Of Salford
- Operations & Supply Chain Management Assignment Brief : E-Commerce Supply Chain Efficiency
- Unit 1 Programming Assignment 2025-26 | ESOFT Metro Campus
- K/651/4745 Unit 1 Teaching My Subject Written Assignment | Britannia Education Group
- H/650/1099 Level 4 Academic Writing and Research Skills Assignment Brief | LSBU
- ASB-4012 Codding for Business Application Assignment – Project in R | Bangor University
- Unit: Team Management in Health and Social Care OTHM Level 5 Diploma Assignment
- BTEC Level 3 Unit 4 Programming Assignment – Concepts of Programming
- HSO4004 Principles of Care Assignment-1 and Assignment-2 Semester-1 September 2025-26
- 1031ENG-N Civil Engineering Construction Technology In-Course Assessment (ICA) Group Report | Teesside University (TU)
- MOD009382 Finance and Governance in Health and Social Care 011 Assessment Coursework Report | Anglia Ruskin University
- Geotechnical Engineering Assignment 2025/26 – University Of Surrey (UniS)
- Essentials of Adult Nursing Summative Assessment – University of Roehampton London (UoRL)
- BMP3006 Practical Digital Marketing Assessment 1 Individual Written Portfolio September 2025 – Regent College London
- CIPD_5HR03_24_01 5HR03 Reward for Performance and Contribution Level 5 Associate Diploma Learner Assessment Brief – Chartered Institute of Personnel and Development
- AF6010/LD6041 Strategic Management Accounting Assessment Brief AY2026 – Northumbria University Newcastle (NUN)
- AB1 Lead Practice to Support Safeguarding of CYP & Harm & Abuse NVQ Level 5 Diploma Unit 4 and Unit 8 Activity Assignment Brief, Cambridge Management and Leadership School (CMLS)
- BTEC Unit 4: Leadership and Management Assignment Brief 1 2025-26, City of London College
Unit 2 The Marketing Concept Webinar- Marketing Process And Planning, Assignment, BTEC Level 5 , UK
| Subject | Unit 2 Marketing Process And Planning |
Unit Learning Outcomes
LO1 Explain the role of marketing and how it interrelates with other business units of an organisation.
Transferable skills and competencies developed
- Articulating and effectively explaining information.
- Communication and listening, including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
Vocational scenario
With a history dating back 30 years, a supermarket* that opened its first store in the Netherlands with only 15 employees and around 600 products, has grown considerably since then. It has expanded rapidly into a supermarket chain that now has a total of 4,200 supermarket stores across Europe. Since 2000, the business has developed an impressive presence in the UK and is one of the main ‘value’ food supermarkets in the UK, with a branch network stretching to 800 stores. The UK holding company reported revenues totalling £4 billion and it has an objective of increasing to 1,100 UK stores by 2025, on revenues of
£6.5 billion. The business has a zero-waste policy and two-thirds of its products are UK sourced. Its business model centres on offering high-quality continental style products, combined with a no-frills ‘pass-the-savings’-onto-the-customer’ approach that includes, among other things, allowing customers to pick products in-store directly from their original delivery cartons.
Role
You are a Junior Marketing Analyst working in the Marketing Department. Your role encompasses new product development, from initial research through to test trials in selected stores prior to full roll out.
Your duties include:
- gathering information on competitors in order to conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
- conducting research on marketing strategies and consumer opinions
- tracking and forecasting trends in sales and marketing, producing reports on the results for management to inform their decision making
- collecting and analysing data on customer preferences, demographics, buying habits and needs, to better identify market potential and the factors that influence product demand.
You report into a Regional Marketing Manager who, in turn, is line managed by the Marketing Director.
Do You Need Assignment of This Question
Recommended resources
Weblinks:
Chartered Institute of Marketing (2021). Available at: https://www.cim.co.uk
Marketing Donut blogs (2021). Available at: https://www.marketingdonut.co.uk/blog
Marketing Teacher resources and videos (2000–2021). Available at: http://www.marketingteacher.com
MarketingWeek Report (2021). Available at: https://www.marketingweek.com
WordStream. How to Do a Webinar Your Audience Will Love. Available at: https://www.wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar
Are You Looking for Answer of This Assignment or Essay
Need assistance with your Unit 2: Marketing Processes and Planning, Assignment? Our online assignment help UK service is here to support you. UK students can easily pay someone to do their BTEC assignment or get expert help with marketing assignments. Let our specialists handle your coursework and help you achieve top grades with ease!
Answer
