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LD9706: Marketing Metrics and Analysis, Assignment, NUN, UK
| University | Northumbria University (NU) |
| Subject | LD9706: Marketing Metrics and Analysis |
This assessment is designed to assess the following Module Learning Outcomes:
- MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing.
- MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing.
- MLO 3: Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical software and communicate the outcomes of this evaluation to a relevant business audience.
- MLO 4: Make relevant decisions about taking forward or enhancing marketing campaigns based on this assessment and associated consultation.
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Mapping to Programme Goals and Objectives:
This assessment will contribute directly to the following postgraduate programme goals and objectives.
Goal 1: To develop the skills necessary for employment and career progression
Students will be able to:
- Demonstrate awareness of personal strengths and weaknesses and the ability to engage in continuing self-development
- Demonstrate the development of inter-personal and intra-personal skills
- Demonstrate competence in contemporary analytical and ICT applications
Goal 2: Be culturally and ethically aware
Students will be able to:
- Demonstrate their ability to work in culturally diverse groups and teams and make appropriate and personal contribution to team effectiveness
- Reflect on their own ethical values
- Understand the wider impact of individual or organisational decision making on social and environmental contexts
Goal 3: Have developed leadership and management capability
Students will be able to:
- Analyse and communicate complex issues effectively
- Demonstrate decision making, problem solving and project management skills
Goal 4: Have developed and applied knowledge of international business and management theory
Students will be able to:
- Acquire, interpret and apply knowledge of international business, management and organisational functions
- Demonstrate an understanding of the impact of innovative and contemporary research on the business and management community
- Acquire, interpret and apply specialist functional knowledge in relation to their programme of study
Goal 5: Have developed a range of research skills and project capabilities
Students will be able to:
- Plan and complete a major piece of research or project on a contemporary business, financial, management or leadership topic
- Demonstrate skills of analysis and synthesis in the application of research methods to the exploration of contemporary business and management issues
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