- Unit 5 Furniture and Accessories in Interior Design Assignment – National Design Academy
- 6ENT2030 Geotechnical Design Assignment Brief – University of Hertfordshire
- Network and Security Assignment Project Report for Global Enterprises
- Unit 5011 Industrial Power Electronics and Storage Pearson BTEC Level 5 Assignment Brief
- NU7020 Leadership and Quality Improvement and Governance Assignment – Trinity College Dublin (TCD)
- BTEC Level 3 Business Unit 4: Managing an Event – Assessment Brief
- NBS8641 Data Analytics for Business Insights Assessment Brief Semester 1 2025-26
- Biological Data Driven Coursework Questions 2025-26 – Pharmaceutical Sciences
- CETM71 Computer Architectures and Network Assessment 2 – University of Sunderland
- Level 5 Associate Diploma Unit 5CO01 Organisational performance and culture in practice Learner Assessment Brief
- Quantitative Methods for Accounting and Finance Assignment Reports
- MPM7002 Project Leadership Assessment Brief Semester 1 2025/2026
- E232 Exploring Childhood and Youth Tutor-Marked Assignment 01 | The Open University
- 5IT05 Network Routing and Switching – 603/4791/0 Qualifi Level 5 Diploma in Information Technology
- Unit 16 Computing Research Project Assignment- Mobile Security: Protecting Data on Smartphones and Tablets
- 6NH096 Enhancing Safety and Quality of Care in Adult Nursing Assignment Brief
- Leadership Critical Reflection: Exploring the Transition to Leadership within Epilepsy Specialist Nursing Practice
- T313 Renewable Energy Tutor-Marked Assignment – 01
- Pearson BTEC Level 4 Unit 4014 Production Engineering for Manufacture Assignment
- B99TG Introduction to Process Technology Assignment 1 – Mass Balances
Identify and evaluate the role of ‘marketing analytics’ in the current activities of the focal business in delivering value to its customers: Marketing & Strategy Analytics Assignment, UOW, UK
| University | University of Wolverhampton (UOW) |
| Subject | Marketing & Strategy Analytics |
Question 1
- Identify and evaluate the role of ‘marketing analytics’ in the current activities of the focal business in delivering value to its customers.
- Critically discuss other opportunities that can provide the focal business with delivering value to its customers.
- Discuss the potential ethical issues that may arise from the implementation of ‘marketing analytics’ for the focal business.
Question 2
Imagine that you work for an energy tech company, namely, Gsunsolar. The company is active in selling and installing solar panels for homeowners. The recent increase in the price of oil and gas has increased interest in new renewable energy sources; therefore, Gsunsolar wants to get the most out of this situation.
In this regard, the CEO decided to run an ad campaign on Facebook. The CEO decided to run the following two different types of ad campaigns on Facebook:
- ‘No targeting’: do not target any specific user on Facebook
- ‘Targeting’: target users who are interested in one of the following topics
a. “Vegan food”
b. “Saving on energy bills”
c. “Saving the planet”
d. “Luxury products”
e. “Green energy”
The CEO of GSUNSolar is now done with the campaign and is asking you to evaluate the results. In particular, the CEO would like to understand the following:
- Did the ‘Targeting’ campaign generate more shares?
- Which topic(s) should be considered for targeting users in future campaigns?
- Did the ‘Targeted’ campaign generate more profit than the ‘No targeting’ campaign? Discuss ‘why’ based on your results.
Question 3
An apparel retailer would like to understand its current customers better. To this aim, the retailer is asking you to: Identify and group its existing customers into meaningful clusters that individuals within a cluster are similar to each other but different than those individuals in other clusters.
To this end, you put together a dataset including the following list of variables:
Buy Answer of This Assessment & Raise Your Grades
Studentsassignmenthelp.co.uk is the answer to all homework woes! This top-level homework help service helps students across the globe get their homework done with ease – no matter how demanding or complex your assignment might be. Just come to us and get the best assignment help at the best prices!
Answer
