BE969: design a qualitative research mini-project based on secondary data to answer this question: Research methods in management and marketing Assignment, UOE,UK

University	university of Essex (UOE)
Subject	BE969: Research methods in management and marketing Assignment

Qualitative Analysis Assessment (1500 words maximum) – 50% of module mark

For the purpose of this assignment, you have been given a specific research question.

Research Question: How do CEOs envision the future with artificial intelligence?

You are asked to:
i) design a qualitative research mini-project based on secondary data to answer this question and explain its limitations.
ii) conduct either a) thematic analysis or b) narrative analysis on the sample chosen for your dataset
iii) Report on your findings by explaining the themes and providing excerpts from the data
iv) Provide a table in the appendix, summarizing your systematic coding of the data (this does not count in your word count).

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