HTM303 Introduction to Marketing for Hospitality and Tourism (A/617/5599) Assignment Brief 2026

University Qualifi Ltd
Subject HTM303 Introduction to Marketing for Hospitality and Tourism (A/617/5599)

HTM303 Assignment Brief

Qualification QUALIFI Level 3 Diploma in Hospitality and Tourism Management (603/4400/3)
Unit Code HTM303
Unit Title Introduction to Marketing for Hospitality and Tourism
Unit Reference A/617/5599
Credits 30
TQT 300
GLH 225

Assignment Aim

In this unit, learners will understand how a hospitality or tourism organisation is affected by the external factors within the market/s it operates. They will develop the skills to formulate a marketing mix that enables the organisation to compete effectively within the hospitality and tourism business.

Learning Outcomes and Assignment Criteria

Learning Outcomes
To achieve this unit a learner must be able to:
Assessment Criteria
Assessment of these outcomes demonstrates a learner can:
1. Assess how a hospitality or tourism organisation is affected by the challenges of its external environment. 1.1 Examine the environmental factors that influence the market/s in which a hospitality or tourism organisation operates.

1.2 Examine a hospitality or tourism organisation’s global competitive environment.

2. Contribute to the development of a marketing mix for a hospitality or tourism organisation. 2.1 Explain the elements and interrelationship of the service marketing mix (7p’s) in the hospitality or tourism industry.

2.2 Evaluate the effectiveness of a hospitality or tourism organisation’s marketing activity.

2.3 Present marketing information in a professional format.

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