The Assignment Guide should be used in conjunction with the Assignment Brief as its purpose is to provide guidance: Marketing & Communications in a Digital World Assignment, UOS, UK

The Assignment Guide should be used in conjunction with the Assignment Brief as its purpose is to provide guidance as to how best to respond to the requirements of the assignment brief. It also gives an indication of what the marker will be looking for in the piece of work.

The four learning outcomes are addressed within the tasks of the assignment:

• Analyze the effectiveness of the marketing mix for any given company or brand.
• Identify research requirements to begin to solve a business/marketing problem in a company.
• Plan, implement and critique a program of marketing research.
• Analyze the effectiveness of marketing planning within a commercial business.

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