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Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier: Marketing and Corporate Social Responsibility Assignment, UoL, UK
| University | University of Leicester (UoL) |
| Subject | Marketing and Corporate Social Responsibility |
Learning Outcomes
- Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value.
- Examine the role digital marketing and media play in contemporary marketing and business practice and the social impact of these practices.
- Identify key issues and problems related to the lack of responsibility in the approach to corporate business operations, and the risk that unethical corporate conducts pose for our society.
- Critically evaluate marketing strategies, including digital marketing solutions – in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events.
- Make strategic marketing decisions based on facts and market research; and commission marketing communication campaigns, including digital marketing solutions.
- Critically assess currently implemented corporate social responsibility solutions and recognize the links between the adoption of certain solutions and the performance of business operations.
- Adopt a persuasive argumentation, and present it in verbal or written communication.
- Collect, analyze and synthesize data; and take a problem-solving approach to strategic thinking, and creativity.
Task 1
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke?
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