ST2187 Business Analytics, Applied Modelling and Prediction Assignment | UOL

ST2187 Assignment Overview

A data analytics assignment on tableau where raw data is given and we are asked to incorporate data analytics to find trends and present relevant data, the following is the task:

Task Description

Your task will be to explore the dataset using Tableau’s data visualisation tools in an effort to extract commercially-important insights in preparation for a presentation of your findings to senior management of the company.

The deliverable content will be in two parts:

a story (a collection of five dashboards) created in Tableau
an accompanying 1,500-word report, which describes the key insights from the story, including recommendations to senior management as a result of your discoveries.

Which visualisations and which variables you wish to explore will be depend on your judgement.

The task is designed to simulate real-life situations when business analysts are faced with raw data and need to spend time exploring, or mining, the dataset hoping to discover interesting trends, patterns and relationships.

Assessment Criteria

How clear your dashboards are, i.e. how effective your chosen visualisations are at showing the insights.

Creativity and imagination in your choice of visualisations.

The quality and professionalism of the story.

How well the accompanying report relates to the Tableau story, i.e. the reader of the report and story should be clear on the findings in the same way as if the reader had attended a verbal presentation of the story. (You will not actually be delivering a presentation to an audience.)

The relevance of the recommendations to senior management contained within the report.

The quality and professionalism of the story and report.

Report Requirements

The length of the report should not exceed 1,500 words.

You should also include an executive summary at the beginning of no more than one side of A4.

Please also include a table of contents.

The executive summary and table of contents are not included in the 1,500-word limit.

Please note there is no allowance in the word limit. If you exceed the stated word limit you will be penalised.

Please also state the word count.

If you wish, you may also include a Technical Appendix at the end of the document (excluded from the word count) but the examiner will not consider anything included here for marking.

The text should be spaced using the 1.5 lines setting.

The word limit does not apply to text not in the main body such as footnotes and labels.

Academic Integrity

All submissions will be checked using the anti-plagiarism software TurnItIn.

Any duplicated text which is not adequately cited will be deemed to constitute plagiarism and proportional penalties will be applied during marking.

ST2187_coursework_dataset_2025-26.xlsx

Answer

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