SM705 Strategic Brand Management (M/650/7079) Assignment Brief 2026

When awarded credit for this unit, a learner will:

Assessment of this learning outcome will require a learner to demonstrate that they can:

1.2 Analyse the relationship between corporate communication, corporate branding and individual product branding.

1.3 Evaluate the relationship between brand identity, brand image, brand positioning, and brand personality.

1.4 Evaluate the role of corporate social responsibility and sustainability practices in branding.

2.2 Analyse brand personality of a brand or an organisation.

2.3 Analyse the interrelationship between brand management and corporate reputation to sustain brand equity.

2.4 Evaluate the models of brand equity and the impact of brand equity on organisational success.

2.5 Analyse how brand equity and reputation can be developed through integrated marketing programmes together with a digital presence.

3.2 Analyse the basis of brand association and brand differentiation.

3.3 Analyse the process and stages of brand launch sponsorship and development over time.

4.2 Analyse the human and physical resources needed to support the brand plan.

4.3 Evaluate a marketing campaign, including digital & social media campaigns to successfully develop a brand position to meet marketing objectives.

4.4 Evaluate the outcomes of a range of brand metrics to determine the performance of the brand.