- SM704 Contemporary Challenges and Strategic Marketing (L/650/7078) Assignment Brief 2026
- SM705 Strategic Brand Management (M/650/7079) Assignment Brief 2026
- SM703 Digital and Social Media Marketing (K/650/7077) Assignment Brief 2026
- SM706 Marketing Research Project (Y/650/7080) Assignment Brief 2026
- SM701 Contemporary Issues and Principles of Marketing (H/650/7075) Assignment Brief 2026
- Unit 2 Marketing Processes and Planning (A/618/5033) Assignment Brief 2026
- TMDIBS204 Managing people in a Multinational Context Assignment Brief 2026
- BMS508 Entrepreneurship Assessment 2 Brief 2026 | New College Durham
- BMS508 Entrepreneurship Assessment 1 Brief 2026 | New College Durham
- BUS6010 Business Transformation Assessment Brief 2026 | Arden University
- Unit 805 Strategic Communication (L/506/9129) Assignment Brief 2026
- Unit 803 Strategic Planning for Cross Border and Global Organisations (L/506/9132) Assignment Brief 2026
- Unit 806 Culture and its Impact on Strategy (J/506/9128) Assignment Brief 2026
- Unit 800 Leadership Qualities and Practice (A/506/9126) Assignment Brief 2026
- EFAW301 Emergency First Aid in the Workplace (R/650/4839) Assignment Brief 2026
- SOCI5006 Popular Culture, Media and Society Assessment 1, 2026
- Resource Management in Health and Social Care (A/618/5503) Assignment Brief 2026
- Health and Safety in Health and Social Care Settings (T/618/5502) Assignment Brief 2026
- Principles of Leadership and Management (M/618/5501) Assignment Brief 2026
- Unit 601 Developing Personal Effectiveness and Impact Assignment Brief 2026
SM702 Consumer Behaviour and Market Communications (J/650/7076) Assignment Brief 2026
| University | Qualifi Ltd |
| Subject | SM702 Consumer Behaviour and Market Communications (J/650/7076) |
SM702 Assignment Brief
| Unit Number and Title | QUALIFI Level 7 Diploma in Strategic Marketing (610/2615/3) |
|---|---|
| Unit Number and Title | SM702: Consumer Behaviour and Market Communications |
| Unit Code | J/650/7076 |
| RQF level | 7 |
| Credits | 20 |
| TQT | 200 |
| GLH | 100 |
Aim
This unit aims to develop learners’ understanding of a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, learners will be able to strategically apply these insights to the creation of customer value and learn how to critique and challenge current marketing practices and consumer communications.
Learners will be able to evaluate how consumer research has been undertaken and develop your intellectual and analytical capabilities vis-à-vis interpreting cultural and societal trends, parallel to psychological consumer processes, to inform marketing decision-making.
Learning Outcomes and Assessment Criteria
| Learning Outcomes
When awarded credit for this unit, a learner will: |
Assessment Criteria
Assessment of this learning outcome will require a learner to demonstrate that they can: |
| 1. Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour. | 1.1 Analyse the concept of customer buying behaviour concerning an organisation’s product/services.
1.2 Evaluate the role of consumer behaviour in developing effective marketing programmes. 1.3 Differentiate between different types of decision-making processes in B2C, B2B and C2c Contexts. |
| 2. Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour. | 2.1 Evaluate the impact of the application of appropriate theories, concepts and models that influence and impact consumer decision-making process, supported by specific examples and contexts.
2.2 Examine the external and individual factors that influence consumer behaviour using models of customer buying behaviour. 2.3 Evaluate the process of adoption of new products and services. |
| 3. Understanding the marketing research process and customer insight in different contexts including digital contexts. | 3.1 Analyse the concepts and processes of developing customer insight in B2C, B2B & C2C contexts.
3.2 Analyse factors that affect consumer behaviour and misbehaviours in digital and social media contexts. 3.3 Evaluate and design a marketing research study for developing customer insight in different contexts. 3.4 Evaluate the principles and benefits of Customer Relationship Management. |
| 4. Understand the process of managing customer experience, customer relationship management and market communication. | 4.1 Analyse the relationship between consumer behaviour consumer experience and consumer communication.
4.2 Develop a plan to enhance customer experience and customer relationship management. 4.3 Evaluate factors that determine the choice of a message and media for effective customer communications to manage consumer relationship. 4.4 Analyse the elements of an effective consumer communications strategy including digital media strategies to manage customer relationship. 4.5 Evaluate a range of metrics to measure the success of the communication strategy to manage customer relationship. |
Do You Need AI-Free Solution for SM702 Assignment Before the Deadline?
Finding a consumer behaviour assignment helper who can provide a custom-written solution for your SM702 consumer behaviour and market communications (J/650/7076) assignment? Then you have come to the right place. Students Assignment Help UK provides an expert-written qualifi solutions for any assignment, written exclusively for you. Students across the UK choose us for their assignment requirements because of our academic expertise and quality support. If you also want to improve your academic performance and achieve better results, order our online assignment help today and receive a custom-written solution prepared exclusively for your requirements.
Answer
