OTHM Level 4 Communication in Business (A/650/1103) Assignment Brief 2026

University	OTHM Qualifications
Subject	Communication in Business (A/650/1103)

Communication in Business Assignment Brief

Qualification	OTHM Level 4 Diploma in Logistics and Supply Chain Management (610/0857/6)
Unit Reference Number	A/650/1103
Unit Title	Communication in Business
Unit Level	4
Number of Credits	20
Total Qualification Time (TQT)	200 hours
Guided Learning Hours (GLH)	100 hours
Mandatory / Optional	Mandatory
Unit Grading Type	Pass / Refer

Unit Aims

The effectiveness of a business’s approach to communication can often be critical to the achievement of strategic and operational objectives. The ways in which a business connects with its internal and external stakeholders, and overcomes different barriers to communication, will determine its short- and long-term success. The aim of this unit is, therefore, to provide learners with the fundamental knowledge and skills to engage in meaningful and appropriate communication irrespective of the context in which the communication is located.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:	Assessment Criterion – The learner can:
1. Understand the concept and purpose of communication in a business context.	1.1 Explain the term ‘communication.’ 1.2 Compare different stages of a communication model. 1.3 Discuss why effective communication is important to a business.
2. Be able to effectively communicate in a business context.	2.1 Explain different elements of communication. 2.2 Demonstrate effective verbal and non-verbal communication. 2.3 Demonstrate effective written communication.
3. Understand how a business communicates internally.	3.1 Explain what is meant by the term ‘internal communication’. 3.2 Compare ways in which a business communicates internally. 3.3 Conduct an internal stakeholder analysis with a focus on communication. 3.4 Assess internal barriers to effective communication in a business.
4. Understand how a business communicates externally.	4.1 Explain what is meant by the term ‘external communication’. 4.2 Compare ways in which a business communicates with external stakeholders. 4.3 Conduct an external stakeholder analysis with a focus on communication. 4.4 Assess external barriers to effective communication in a business.

Scenario

You have been tasked by your manager to conduct an investigation into how the business you work for communicates internally and externally with its different stakeholders. At the same time, your employer hopes this will support the ongoing development of your communication skills.

The outcomes of the investigation and evidence of your ability to effectively communicate with others are the results of completing each of the tasks below.

Task 1

Unit Learning Outcomes	Assessment Criteria
LO 1 Understand the concept and purpose of communication in a business context.	1.1, 1.2, 1.3
LO 2 Be able to effectively communicate in a business context.	2.1
Assignment Brief and Guidance
The first part of the investigation is based on a business you are familiar with. To indicate you understand communication and relevant models, and to understand why communication is important to a business, you are to produce an essay which must; ● explain what is meant by the term ‘communication.’ ● compare different stages of a communication model using a relevant model to support your comparison. ● discuss why effective communication is important to the business. ● explain different elements of communication. You must include an example of a recognised communication model.
Delivery and Submission
The submission is in the form of an essay written in Word format. The recommended word limit is 1000 words excluding diagrams, references, and appendices.
Referencing
You are expected to use relevant academic and reliable sources, and clearly reference these in your work. Citations should be added to the text and placed at the end in a reference list, using the Harvard referencing style.

Task 2

Unit Learning Outcome	Assessment Criteria
LO 3 Understand how a business communicates internally.	3.1, 3.2, 3.3, 3.4
LO 4 Understand how a business communicates externally	4.1, 4.2, 4.3, 4.4
Assignment Brief and Guidance

The second part of your investigation focuses on how the business communicates with its internal and external stakeholders. You are to produce a report which must;

● explain what is meant by the term ‘internal communication.’

● explain what is meant by the term ‘external communication.’

● compare ways in which the business communicates internally.

● compare ways in which the business communicates externally.

● include an internal and external stakeholder analysis of the business.

● discuss internal and external barriers to effective communication which the business must overcome.

Delivery and Submission

The submission should be in the form of a report written in Word format.

The recommended word limit is 1000 words excluding diagrams, references, and appendices

Referencing

You are expected to use relevant academic and reliable sources, and clearly reference these in your work.

Citations should be added to the text and placed at the end in a reference list, using the Harvard referencing style.

Task 3

Unit Learning Outcome	Assessment Criteria
LO 2 Be able to effectively communicate in a business context.	2.2
Assignment Brief and Guidance
Now that your investigation is complete your manager has asked you to provide examples of written communication which you have recently produced so that you can be given some constructive feedback on your writing style and ability.
Delivery and Submission
The submission is in the form of a small portfolio (equivalent to 500-600 words) of at least four items of written communication you have personally produced, one of which must be in a report format and the other as an essay.

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