MOD003507: Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years: Principles and Practices of Marketing Coursework, ARU, UK

University Anglia Ruskin University (ARU)
Subject MOD003507: Principles and Practices of Marketing

Assignment Question

  • Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years.
  • Reflects strategic decisions and relevant taught theories in its marketing efforts.
  • Does/ can evaluate the effectiveness of its marketing efforts.
  • The content of your portfolio must display academic skill and integrity, appropriate to level five studies.

Assessment Criteria

  • Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
  • Depth of research and analysis skills that consistently draw on taught theory, models, and strategy.
  • The ability to identify creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination.
  • Academic skills appropriate to level five studies. This will include grammar, layout, and referencing.

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