- Unit 5 Furniture and Accessories in Interior Design Assignment – National Design Academy
- 6ENT2030 Geotechnical Design Assignment Brief – University of Hertfordshire
- Network and Security Assignment Project Report for Global Enterprises
- Unit 5011 Industrial Power Electronics and Storage Pearson BTEC Level 5 Assignment Brief
- NU7020 Leadership and Quality Improvement and Governance Assignment – Trinity College Dublin (TCD)
- BTEC Level 3 Business Unit 4: Managing an Event – Assessment Brief
- NBS8641 Data Analytics for Business Insights Assessment Brief Semester 1 2025-26
- Biological Data Driven Coursework Questions 2025-26 – Pharmaceutical Sciences
- CETM71 Computer Architectures and Network Assessment 2 – University of Sunderland
- Level 5 Associate Diploma Unit 5CO01 Organisational performance and culture in practice Learner Assessment Brief
- Quantitative Methods for Accounting and Finance Assignment Reports
- MPM7002 Project Leadership Assessment Brief Semester 1 2025/2026
- E232 Exploring Childhood and Youth Tutor-Marked Assignment 01 | The Open University
- 5IT05 Network Routing and Switching – 603/4791/0 Qualifi Level 5 Diploma in Information Technology
- Unit 16 Computing Research Project Assignment- Mobile Security: Protecting Data on Smartphones and Tablets
- 6NH096 Enhancing Safety and Quality of Care in Adult Nursing Assignment Brief
- Leadership Critical Reflection: Exploring the Transition to Leadership within Epilepsy Specialist Nursing Practice
- T313 Renewable Energy Tutor-Marked Assignment – 01
- Pearson BTEC Level 4 Unit 4014 Production Engineering for Manufacture Assignment
- B99TG Introduction to Process Technology Assignment 1 – Mass Balances
MK7040-R: The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK: Marketing in a Digital Age and Corporate Social Responsibility, Assignment, UOEL, UK
| University | University of East London (UOEL) |
| Subject | MK7040-R: Marketing in a Digital Age and Corporate Social Responsibility Report |
Task
Students are required to produce a report (LO8/LO7) on the following case:
The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. Political marketing and the use of digital media in political campaigns is not new; however, the way
Cambridge Analytica used Facebook users’ data to target users with influential contents that can lead to favourable results to the promoted parties was labeled unethical and illegal. Were developed of key players from SCL Group, the Republican Party establishment and Christopher Wylie the later whistle-blower.
Micro-targeting methods were used as the company managed to acquire its dataset from social media platforms. CA rise to prominence for high-profile and right-wing causes is explained as a consequence of successful test runs in the 2014 US mid-term elections.
The impact of Cambridge Analytica is described in terms of the two most controversial campaigns linked to the company with the BREXIT referendum and the 2016 US Presidential Election, as well as the other company activities. Finally, the company’s downfall is followed chronologically through several damning newspaper articles, culminating in the public hearing of Facebook CEO Mark Zuckerberg in early April 2018.
Buy Answer of This Assessment & Raise Your Grades
Task 1
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)? (Consider the following areas: marketing communication strategy and message, marketing content and communication channels, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust)
Task 2
Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies interrelate?
Task 3
Facebook continues to face major ethical and legal challenges. What challenges Facebook brand is facing today? And what implications these challenges and the case of Cambridge Analytica have for the future of Facebook from your perspective?
Are You Looking for Answer of This Assignment or Essay
Answer
