MC4060: Know how to apply the key elements of the marketing system known as the marketing: Practice of Marketing Assignment, LMU, UK

University London Metropolitan University (LMU)
Subject MC4060: Practice of Marketing

Learning outcomes for this assessment component

  1. Know how to apply the key elements of the marketing system known as the marketing mix to products, services, public sectors (LO1)
  2. Develop a conceptual and analytical approach to dealing with marketing and communications problems as they arise within the organisation (LO2)
  3. Develop and demonstrate an understanding and application of marketing tactical tools in a global marketing and technologically driven environment (LO3).

The Brief

You are a Marketing Consultant.  In the light of the recent development in the UK high street fashion retail sector where Sir Philip Green’s Acadia fashion empire made up of Topshop, Burton, Evans and Wallis have fallen into administration (Burton and Willis were sold to Boho group in Feb 21). The Marketing Director of one of your clients (a UK High Street Fashion Retailer) has asked you to write a report in which you are to:

  • Identify and comment on your chosen organisation’s target markets.
  • Using your understanding of positioning concept, analyse and evaluate the current position of the organisation’s products and services
  • Comment on the organisation’s current marketing mix (using the 7Ps)
  • Make recommendations on which marketing mix elements that could be adapted in the current Covid-19 pandemic environment.

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