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BUST10113: Discuss Issues Affecting International Business and Marketing: Managing Across Borders and Cultures Coursework, UoE, UK
| University | University of Edinburgh(UoE) |
| Subject | BUST10113: Managing Across Borders and Cultures |
A REPORT BASED ON A CASE STUDY OF A MULTINATIONAL ENTERPRISE(MNE)
CASE STUDIES:
- Walmark failed in Germany
- Primark fires child worker firms
- Wendy failed in Japan
- Google is struggling in china
- Why Tesco failed in the USA
- Why Starbucks failed in Australia
- Eco crime: Shell in Niger Delta, Nigeria.
Discuss issues affecting international business and marketing/ managing across international borders, consider the ethical, operational, trade, human resources, environmental, and cultural issues.
FOCUS:
- Harmful/unstable political system
- Laws and regulations unfavorable to foreign firms
- Inadequate or underdeveloped legal system
- Bureaucracy and red tape
- Corruption and other ethical blunders, government intervention, protectionism, barriers to trade and investment
- The institutional environment of a country.
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