BUST10113: Discuss Issues Affecting International Business and Marketing: Managing Across Borders and Cultures Coursework, UoE, UK

University University of Edinburgh(UoE)
Subject BUST10113: Managing Across Borders and Cultures

A REPORT BASED ON A CASE STUDY OF A MULTINATIONAL ENTERPRISE(MNE)

CASE STUDIES:

  • Walmark failed in Germany
  • Primark fires child worker firms
  • Wendy failed in Japan
  • Google is struggling in china
  • Why Tesco failed in the USA
  • Why Starbucks failed in Australia
  • Eco crime: Shell in Niger Delta, Nigeria.

Discuss issues affecting international business and marketing/ managing across international borders, consider the ethical, operational, trade, human resources, environmental, and cultural issues.

FOCUS:

  • Harmful/unstable political system
  • Laws and regulations unfavorable to foreign firms
  • Inadequate or underdeveloped legal system
  • Bureaucracy and red tape
  • Corruption and other ethical blunders, government intervention, protectionism, barriers to trade and investment
  • The institutional environment of a country.

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